I've pioneered a position building Weber Shandwick's strategic planning practice in Washington DC, and have expanded this leadership role to 3 offices in North America. This role includes growing a high-impact team from scratch to inject data-driven, human-led thinking into the development and measurement of integrated marketing campaigns. In this hands-on job, I've driven brand and social impact strategies for government, corporate and non-profit clients in the healthcare, financial services, CPG and education sectors.Clients range from the Center for Disease Control to The Coca Cola Company.

I oversaw marketing and communications efforts for a historic, multi-year campaign to restore and refurbish the National Mall. As the official non-profit partner to the National Park Service for this start-up campaign, I managed branding, messaging, media relations, social media, marketing content creation, government relations, grassroots outreach and cause marketing partnerships.With a very modest marketing budget, I developed and managed a creative partnership with NPS and music production company C3 Presents to launch the first-ever cause-related music festival on National Park Service grounds: landmarkfest.org I also secured pro-bono partnerships with ad agency GSD&M and public relations firm Weber Shandwick to create bang for very little buck.Gained experience in contract negotiations, fundraising, major events planning, social media optimization.

Managed new business strategy and process for a fast-growing integrated public affairs and marketing firm. Wins include Coca-Cola, Sabre, United Nations Foundation, DeBeers, Visa, Verizon, ACLU.Previously built and led GPG's advertising account management and strategy function and helped grow firm from a staff of 14 to 150+

Developed corporate image and advocacy communications strategies for a range of clients in healthcare, energy, financial services and non-profits. Work includes account planning, public and consumer research, channel planning, creative development, and campaign management.

Helped McCann World Group integrate ad agency with other holding company firms, including a PR company, experiential marketing, digital, direct and brand identity firms.Worked as global strategic planner for GM and CARE InternationalConducted consumer research for McCann NY Burger King account win and for MasterCard "Priceless"Developed cross-functional training for senior managers to learn other marketing disciplines, particular digital and CRMManaged a global consumer insight network for McCann, which uncovered cultural nuances and unlocked insights for high-impact creative campaigns.

marketing research and thought leadership writing for emerging e-commerce marketing practice