Kevin Fitzpatrick Email & Phone Number

Franklin Lakes, New Jersey, Us

Franklin Lakes, New Jersey, Us

Braintree, Massachusetts, Us

• Lead marketing team consisting of Product Managers, Trade Show Manager, and Clinical Engineering. • Define market strategy for Flex® Robotic System in current indications (ENT, Colorectal, Gastroenterology).• Manage KOL relationships to define and execute on publication and podium plan.• Manage P/L for marketing team.• Lead product demonstration and marketing strategy overview with potential investors.• Set pricing and reimbursement strategy for novel flexible robotic system in new customer segment.

• Marketing lead on team to achieve FDA 510(k) clearance for natural orifice colorectal surgery. Members of KOL advisory board were crucial in working with the FDA to gain clearance for this new indication that doubled the size of Medrobotics addressable market.• Targeted and developed colorectal KOL’s in Australia and Europe for a feasibility clinical study to support 510(k) submission as a hedge in case the FDA did not accept preclinical and cadaveric data.• Supported submission and acceptance of 10 different podium presentations at key society meetings.

• Marketing lead on NPD project for new indication in colorectal surgery. Targeted and developed multiple colorectal KOL’s to participate in a clinical advisory board to provide early stage feedback on the development of this new indication, support the 510(k) process, and author pre-clinical publications on this new technology. • Led all downstream marketing activities for the Flex® Robotic System during its introduction to US and Australian market, including but not limited to sales collateral, trade show strategy, and Medrobotics podium presence at multiple key society meetings.• Led upstream marketing effort in redesign of innovative Flex® Robotic Instruments, focusing on the ergonomics of the handle and surgical performance in transoral head and neck procedures.

Murray Hill, New Jersey, Us

• Marketing lead on project team for next generation laparoscopic hernia fixation device. Responsibilities include: identifying and outlining customer user needs through extensive VOC work; development of launch forecast and inventory planning; development of tactical commercial launch plan and marketing collateral; development of sales training; KOL development. • Planned and led 8 preclinical labs to support new product development process. This included early stage formative labs and later stage design validation labs. • Drive revenue through the development of marketing collateral, sales training, talk tracks against competitive products, KOL presentations, and other market development activities.• Led EU launch of recently acquired product line of inguinal mesh. Marketing lead on project to bring product line to the US. Exceeded 2014 budget.

Murray Hill, New Jersey, Us

Key member of New Business Development team tasked with identifying advanced technology platforms and unique commercialized products with significant revenue potential for the company. Deal structures include M&A transactions, IP Licensing, Distribution, and R&D Agreements. Key contributions include revenue forecasting, financial modeling, target valuation, due diligence, and negotiation.

Boston, Ma, Us

• Assist venture arms of global Fortune 500 companies to utilize the firm’s proprietary research to identify disruptive technologies that will have a positive impact on their future business.

Boston, Ma, Us

Boston, Ma, Us

Us

Mba, Entrepreneurship, Finance

B.S., Marketing

Business