Kelly Flynn Eisner Email & Phone Number

• Providing clients with a better understanding of both their customers and their overall markets by conducting focus groups, IDIs with experts and consumers, online discussions, UX interviews, win-loss and competitive analyses, qualitative and quantitative study design and recruitment management, quantitative data analysis, and secondary research.• Delivering in-depth reports and presentations that tell a story, visualize data, and provide strategy and messaging recommendations.• Clients include: B2B and B2C companies in the marketing, entertainment, finance, technology, software, education, healthcare, publishing, tourism, and manufacturing sectors; private equity firms; local government organizations, non-profits, chambers of commerce, political issue groups, and the American Academy of Arts and Sciences; movie/entertainment studios; and full-service market research firms.• Recent projects have: led to the optimization of advertising, issue and political campaigns; solved business questions related to due diligence, market expansion, product offerings, concept evaluation, positioning strategies, and customer satisfaction; identified key audience/customer segments and market trends; provided competitive intelligence and assessed contract wins and losses; addressed issues associated with the state of today’s democratic systems; examined user experience with education technology and topics of economic mobility among students; and surveyed community needs and public opinion.

Universal City, Ca

• Promoted to advancing levels of market research responsibility in the fast-paced Motion Pictures division of NBC-Universal.• Became a trusted source for presenting recommendations and research findings to high-level studio executives and filmmakers.• In charge of qualitative research: focus group study and discussion guide design; recruiting; focus group moderating; analysis; report writing; informing decisions on production, advertising strategy, and target audiences for upcoming movie releases. • Designed and directed quantitative studies: sample and crosstab data planning, questionnaire development and data analysis for advertising, production, and movie concept projects; exit poll research on new releases; analysis of tracking data, box office prediction models, and moviegoer demographic trends. • Managed vendor relationships and supervised a staff of data coders. Worked with various departments across the company to answer research questions and provide marketing insights.

Berkeley, Ca

Aspen, Co