Oversaw all aspects of the $60+ million direct-to-consumer merchandise business including product development, operations and marketing for both the global e-commerce business, which consists of seven branded e-commerce sites, five marketplace distribution channels including Amazon US, Amazon UK, Amazon Canada, eBay and Walmart Marketplace, as well as the event merchandising business servicing over 500 domestic and international shows each year.Nearly tripled e-commerce revenues 2012 to 2021 and achieved double digit growth in the venue merchandise channel through evolving go to market strategy, introducing new technological innovations and rethinking how to develop products and execute in that channel.

Drove e-commerce and licensing revenue via the development and execution of fully integrated marketing campaigns including on-air, online, email, search, affiliates, partnerships, network content site integration, catalog and direct mail.Developed the overall strategy and executed campaigns to drive qualified traffic to the Discovery family of websites and maximize cross-promotional opportunities across all platforms including digital and on-air.Oversaw Discovery Digital Media's web analytics department.

Drove e-commerce, catalog and store revenue via the execution of online and offline marketing campaigns including email, search, affiliates, partnerships, network content site integration, catalog, direct mail and on- air.Oversaw the Discovery Communications customer/viewer marketing database including: architecture, data feeds, data enhancements, content, functionality and software solutions.Garnered customer/viewer insights & trends by utilizing advanced analytical techniques including customer profiling, modeling, segmentation, lifetime value, demographic, psychographic and geographic analysis.Identified and championed CRM opportunities across Discovery Communications, including customer/viewer data collection and contact strategies.

Successfully managed direct marketing activities (catalog, direct mail and email) including campaign planning, development, execution and analysis for the Discovery Commerce division to meet or exceed all revenue objectives.Introduced and implemented new data analysis techniques, such as geographic modeling, advanced multichannel sales analytics and customer persona-based modeling which helped drive the growth in direct marketing revenues through more effective targeting.Oversaw the strategic direction and day-to-day operations of the Passport customer loyalty program, which included over 3.2 million members.

Managed database-marketing activities for both the consumer and business segments including management of the AutoTrader.com email-marketing program.Responsibilities included developing and executing a plan for leveraging AutoTrader.com's vast data resources to deliver added value to customers and solid revenue growth for AutoTrader.com. Involved effective cross-functional coordination with other departments to ensure successful implementation and adoption.

The Institute for Communications Research and Education (IN-CORE) was an executive education, consulting and research firm specializing in the telecommunications industry.Provided research and analysis support to communications industry consultants.Designed and produced education materials for use in executive education and consulting assignments in the areas of marketing and business strategy.

Responsible for weekly newspaper insert advertising design and production.