Kevin Fowler Email & Phone Number

Boston, Ma, Us

I collaborate with business partners, application developers, and analytics teams to design and implement complex web analytics and marketing tech solutions. Responsible for implementation and maintenance of Adobe Analytics and Heap Analytics. Rotational release manager for the company's implementation of the Ensighten tag management platform. Provides Heap Analytics user support and facilitated training for 150 new users and counting. Projects range from customer-facing integrations with the main Fortune 100 brand, to agent-facing applications, as well as framework design for in-house startup accelerator projects.

Founder and sole proprietor of a cassette-based record label. Responsible for all operations, including developing brand, marketing, & e-commerce strategy, as well as distribution, shipping, and logistics. Released cassettes by Pretty & Nice, Birthdays, SUNRAM, Double Awake, and Spirit Kid. Presented shows featuring Saint Pepsi (Skylar Spence), Major Stars, Bent Shapes, members of Quilt, and Emily Reo.

Waltham, Ma, Us

Responsible for implementation and maintenance of Adobe Analytics. Administrator and release manager for the company's implementation of the Tealium tag management platform. Provides Adobe Analytics user support and facilitated training for 350 new users. Works closely with development, marketing, and project management contacts across the organization as the "Web Analytics Center of Excellence" team scrum master. Temporarily assigned to the Barcelona office from August - October 2015.

Ontarioc, Ca, Us

Developed & implemented multi-channel strategies to drive business and improve customer experience for an Internet Retailer 500 list apparel company. Worked closely with IT department to facilitate feature development and vendor integration. Restructured and optimized e-mail marketing and pay per click marketing campaigns.

Ontarioc, Ca, Us

Utilized multivariate testing, heatmapping, and user feedback to refine and improve user experience for mobile and web platrforms. Implemented a web analytics reporting process integrated with a SQL customer database. Worked closely with development team to maintain user experience best practices.

Boston, Ma, Us

Developed & implemented social media strategy for one of the largest ticket resellers in the US. Managed social marketplace operations (high volume eBay), pay per click marketing, & e-mail campaigns. Created & curated content with a focus on SEO/trends based on analysis of inventory, sales, and web metrics. Utilized A/B Testing to improve user experience & raise conversion rate for mobile and web platforms.

Boston, Ma, Us

Cambridge, Ma, Us

QA’ed and distributed live content for a network of 5,000 automotive dealerships. Led QA cycle for the monthly physical disc version of the software. Implemented time-sensitive changes requested by international satellite offices. Functioned as a contact point between QA team and management.