Kristine Friscino Email & Phone Number

Cambridge, Cambridgeshire, GB

Cambridge, Cambridgeshire, GB

Creating marketing infrastructure and go-to-market plan to launch Nuclera's eProtein™ Discovery System. https://www.nuclera.com/

Cambridge, Cambridgeshire, GB

• Responsible for Regional Marketing, Sales and Channel functions in the Americas
• Lead a team of 12 (9 direct reports) ensuring they consistently achieve and/or exceed revenue targets across academic, biotech and pharma segments in the Americas market.
• Optimize regional marketing efforts through localizing and adapting global content and programs to create field marketing campaigns that support specific growth initiatives.
• Built and implemented a new commercial expansion strategy that generated 15% year over year revenue growth within 12 months.
• Responsible for managing pricing and discounting policies for opportunities in the business pipeline.
• Optimize and expand addressable market in Latin America by creating and managing distributor channel strategies.

Cambridge, Cambridgeshire, GB

• Responsible for Regional Marketing and Channel teams in the Americas and EMEA
• Built the lead generation and nurture functions (e.g., people, processes, operations) within the organization, resulting in double digit revenue growth within key accounts and territories.
• Managed Sales Enablement and Operations functions to support business analytics, CRM optimization, territory planning, KPIs and data visualization.
• Delivered market-leading growth through development of timely, localized marketing campaigns that supported regional opportunities.
• Generated more than 3 million dollars of incremental revenue through optimization of marketing programs and our automation platform.
• Launched Account Based Marketing (ABM) program to grow revenue at strategic accounts in key markets – biotech and pharma.

Cambridge, Cambridgeshire, GB

• Developed marketing & sales strategies to support revenue growth in the North, South & Central America
• Identified and gained cross-functional alignment on a set of key performance indicators (KPI) to track sales performance, identify weaknesses and develop campaigns to achieve revenue goals.
• Responsible for leading monthly, quarterly and yearly sales forecasting efforts and then creating performance reports and analysis with recommendations on how to optimize results.
• Led pilot initiative to drive sales in a new vertical market segment (Biopharma), which became a major growth category for the company.
• Developed Key Account management and Inside Sales strategy including territories, budgets, incentive plans and objectives.
• Developed proactive eProcurement (B2B) strategy with buy-in from senior leadership, achieving over 20 net new catalogs, each representing more than 10% incremental revenue growth in 1st year.

Cambridge, Cambridgeshire, GB

Generated short- and long-term marketing strategies for a range of 13k products to deliver 55% sales increase year on year for range.

Cambridge, Cambridgeshire, GB

Managed all aspects of customer networking events including strategy, budgets, vendor selection and negotiation, event marketing and delegate communications.

Boston, MA, US

Bs, Biology

Education record