Katrina Gabrielle E. Buganan Email & Phone Number

1633, Taguig, National Capital Region, Philippines

Makati, National Capital Region, Philippines

Technical• Created all comprehensive marketing plans, in-house or paid partnerships, for the website including original content, advertorials, brand showcases, and more. • Developed social media & email marketing strategies to maximize lead generation, as support to the Sales Team. • Written business development-focused articles and listicles to aid the Sales Team in pitching to potential clients.• Spearheaded barter and paid media partnerships, social media giveaways, and… Show more Technical• Created all comprehensive marketing plans, in-house or paid partnerships, for the website including original content, advertorials, brand showcases, and more. • Developed social media & email marketing strategies to maximize lead generation, as support to the Sales Team. • Written business development-focused articles and listicles to aid the Sales Team in pitching to potential clients.• Spearheaded barter and paid media partnerships, social media giveaways, and newsletter sponsorships. • Supported the Sales Team with deck and pitch creation, including presenting during discovery, negotiation, and order calls for clients all around Asia.Managerial• Acted as Marketing Team Lead for the Social Media Team, Digital Marketing Team, and Content • Marketing Team for over half a year while the company filled respective leadership positions. • Developed company policies alongside the HR Department for the Manila sector of the company. • Acted as Hiring Manager, from on-boarding, for new team members. • Conducted training, critique, and safe space sessions for junior team members on different subjects, work-related or otherwise. Show less

Makati, National Capital Region, Philippines

Technical• Collaborated with designated team members in creating unique content for a variety of clients' sites to improve presence and brand awareness.• Developed innovative digital marketing strategies that consistently increased qualified leads. • Researched keywords relevant to marketing efforts of clients via AHREFS and Google Analytics.• Acted as support and managed multiple initiatives for the Social Media Department while delivering continuous support to the existing… Show more Technical• Collaborated with designated team members in creating unique content for a variety of clients' sites to improve presence and brand awareness.• Developed innovative digital marketing strategies that consistently increased qualified leads. • Researched keywords relevant to marketing efforts of clients via AHREFS and Google Analytics.• Acted as support and managed multiple initiatives for the Social Media Department while delivering continuous support to the existing team. Managerial• Developed and managed goals and objectives for the Content Marketing Department.• Acted as Hiring Manager, from on-boarding to off-boarding (in specific cases), for new team members. • Provided training to junior team members on different subjects, work-related or otherwise, depending on what is required at the time. Show less

Makati, National Capital Region, Philippines

• Conducted basic studies related to the client industry and its brand. Tasks included competitor research, SEO audit, consistent updates on trends, and important topics in client-related industries• Spearheaded brainstorming sessions and provided suggestions for all content creation-related packages such as social media and blogs. • Created original content, wrote the copy, and curated images backed by extensive research and maximum creativity possible.

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

1226, Makati, National Capital Region, Philippines

• Developed and executed comprehensive corporate communication strategies to enhance brand visibility and engagement.• Created and edited a variety of content, including press releases, newsletters, and web copy, ensuring consistency in messaging across all platforms.• Designed internal communication initiatives to keep employees informed and engaged, including company announcements and updates.• Coordinated corporate events and community outreach initiatives with HR, ensuring… Show more • Developed and executed comprehensive corporate communication strategies to enhance brand visibility and engagement.• Created and edited a variety of content, including press releases, newsletters, and web copy, ensuring consistency in messaging across all platforms.• Designed internal communication initiatives to keep employees informed and engaged, including company announcements and updates.• Coordinated corporate events and community outreach initiatives with HR, ensuring effective communication and promotion. Show less

Mandaluyong City

• Planned the weekly editorial calendar and executed a daily churn of 2-3 stories per day, covering Home Tips, Cleaning & Organizing, Design Inspiration, among others.• Acted as Social Media Manager for Facebook and Instagram. Tasks included creating original content, writing captions, scheduling posts, and answering inquiries via Inbox.• Designated Content Creator for the Real Living YouTube channel. Videos and other materials were created in tandem with the Managing Editor and… Show more • Planned the weekly editorial calendar and executed a daily churn of 2-3 stories per day, covering Home Tips, Cleaning & Organizing, Design Inspiration, among others.• Acted as Social Media Manager for Facebook and Instagram. Tasks included creating original content, writing captions, scheduling posts, and answering inquiries via Inbox.• Designated Content Creator for the Real Living YouTube channel. Videos and other materials were created in tandem with the Managing Editor and Multimedia Producer. Show less

Metro Manila, Philippines / Singapore

• Conducted research, brainstormed, and created monthly content for Facebook and Instagram pages at the request of the client or Project Manager.• Acted as Social Media Manager for Facebook and Instagram for live accounts. Tasks included answering inquiries, execution of promos, contests, or giveaways, among others.• Created brand decks or content pitches for prospect clients which included original brand stories and custom marketing strategies. • Acted as on-site content consultant… Show more • Conducted research, brainstormed, and created monthly content for Facebook and Instagram pages at the request of the client or Project Manager.• Acted as Social Media Manager for Facebook and Instagram for live accounts. Tasks included answering inquiries, execution of promos, contests, or giveaways, among others.• Created brand decks or content pitches for prospect clients which included original brand stories and custom marketing strategies. • Acted as on-site content consultant for the main office in Singapore in 2015. Show less

Makati City

Forbes in Touch, Dasmariñas Village Gazette, SoulBGC (Dec 2012 - May 2014)Northern Living, Southern Living, Urban Living (July 2012 - Dec 2012)• Arranged monthly production schedule: coordinated personalities, makeup artists, photographers, and stylists, including meetings and features for contributing writers.• Conducted research projects at the request of the Editor-in-Chief. Created bank articles, food reviews and produced various lifestyle or product features.•… Show more Forbes in Touch, Dasmariñas Village Gazette, SoulBGC (Dec 2012 - May 2014)Northern Living, Southern Living, Urban Living (July 2012 - Dec 2012)• Arranged monthly production schedule: coordinated personalities, makeup artists, photographers, and stylists, including meetings and features for contributing writers.• Conducted research projects at the request of the Editor-in-Chief. Created bank articles, food reviews and produced various lifestyle or product features.• Responsible for administrative functions related to the job per Managing Editor. Tasks include filing, safekeeping of photos, scheduling editorial meetings, and attending client calls, among others. Show less