With over 90 years of combined expertise and a comprehensive product portfolio, ACE SOUTHERN is a strong resource for today’s busy dental practice. We pride ourselves on delivering a great customer experience each time, whether it’s in person, over the phone, or through our website, we always strive to exceed your expectations.Recently, ACE Surgical Supply and Southern Anesthesia and Surgical (SAS) came together as one. As ACE SOUTHERN, we’ve enhanced our manufacturing processes, and combined warehouses ensuring your products are on time, every time, and have teamed with some of the best-in-class suppliers to bring a more comprehensive product offering to you. Our goal is to deliver a great customer experience through our suite of full-service surgical solutions.

I provide strategic marketing plans and executable tactical plans for start-up and mid-level medical and dental device companies for measured success. I build strong marketing, sales, and KOL teams. I deliver change management, product launch, product management, sales training, professional education, and event management. I will set processes for organizations to grow. Key Client Engagements— As Vice President of Marketing, I defined strategy and messaging to convert existing business from previous distribution relationship for new comparable product to maintain $10M business. Aligned goals of US subsidiary and global headquarters for cohesive entrance of French brand in US market. Launched 2 new to world products within first six months adding new revenue streams with a focused target and clear messaging. Prepared go-to-market strategy into orthodontic aligner market with first year expected revenue of additional $5M to compete with B2B brands and D2C brands.— Led a broad spectrum of product management responsibilities for this medical device manufacturer, including building sales presentations, gathering market research and business intelligence, 510K submissions, dynamic forecasting tool, quality system process development and strengthening relationships with external vendors.— Structured sales, leading the adoption of a formal sales process aligned with financial performance and featuring revenue targets, best practices, and principles governing territory management for six representatives.— Established relationships with Key Opinion Leaders, resulting in the development of two education programs designed to foster growth among cosmetic dentistry practices; authored a series of clinical education presentations showcasing the benefits of implant therapy.

Established a new subsidiary for North America converting existing licensing agreement from a former distributor to create brand awareness with a precise selling strategy and specific targeting, resulting in the highest revenue of Southern Implants subsidiaries within three years. 68% growth in 2019.— Defined the strategy to guide sales, marketing, and public relations within North America using education, social media with orchestrated events to drive company message including interactive app, website, literature, the launch of partnered products, company symposium, and hands-on education programs that increased sales of those customers by 130%— Recruited and grew Key Opinion Leaders to promote Innovative Treatment Solutions for optimal patient results, increase sales and gain global acknowledgment— Created Global Marketing Team for South African headquarters, and led rebranding resulting in a global brand manual, an online resource hub for international affiliates to maintain branding guidelines and process development for product launches— Launched 2 major additional product lines of PROVATA® and INVERTA® resulting in 25% of new product sales

Successfully transformed the market positioning of a small side business into a full-service dental laboratory for this premier provider of a full range of dental products. Worked with a network of Key Opinion Leaders in healthcare to develop clear and consistent brand and product messaging.— Created and deployed peer-to-peer education and promotional campaigns, boosting the visibility of the Lumineers and Snap-On Smile product lines among key stakeholders and influencers; led the development of sales tools and presentations for the sales force to use in their engagements with clients.— Directed the market launch of LumiZir™ Full Contour Crowns and Bridges, securing a $200K increase in segment sales within the first quarter through effective brand management across multiple channels.— Collected and compiled performance metrics to provide insight for senior leaders on the effectiveness of marketing campaigns and promotions.

Advanced rapidly from an initial role as Territory Manager to a leadership position in charge of marketing for the United States at this leading provider of integrated CAD/CAM systems for the dental industry. Supervised a team of four technical specialists, administrative personnel, and sales representatives.— Established a strategic partnership with an advertising agency to lead the branding strategy and penetration of the US market for a new CAD/CAM product, featuring campaigns across print, digital, and search engine rankings; coordinated and hosted a symposium with a total marketing budget of $650K.— Outstanding and exceptional results, skyrocketing product revenue from launch to $2MM over two years; built relationships with Key Opinion Leaders to spark positive discussion and brand advocacy in industry publications and presentations.— Defined the strategy to guide sales, marketing, and public relations within the United States; worked closely with Sales Management to define and influence innovative and effective business development tactics.— Founded the US training center, with a curriculum comprised of longitudinal education pathways for the benefit of clients and members of the sales force; led the education of laboratory managers and technicians, building competencies in the features, benefits, and proper use of the company’s CAD/CAM products.

A demonstrated record of success and achievement at this global manufacturer of dental implant products, marked by a series of promotions to positions of increased influence, authority, and accountability.As Sr. Global Brand/Product Manager for Digital Dentistry and Restorative Technologies, provided business case, marketing plan, and directed the development of an array of sales and marketing tools to drive penetration into the digital design and manufacturing market, including print materials, digital marketing resources, education, customer marketing kits, and instruction manuals.— Positioned the company as a provider of outsourced implant prosthetic design and milling services, with operations in the United States and Europe.– Achieved 18% YoY growth with over 14 global product launches leading to global dominance of restorative implant solutions.— Managed cross-functional development teams engaged in the development of business cases, 510K submissions, and a global forecast and marketing plan.– Developed global KOLs for peer to peer speaking events, authors for clinical articles, and to provide VOC for product development.–

Responsible for sales of New England, New York and Florida. Grew business from start up to over $1M. Managed introduction of new dental implant abutment and procedure to restorative, surgical and laboratory customers. Presented new technology to customer groups and organizations.