Revamped the company's website, prioritizing education and customer service while ensuring technical integrity and accessibility standards compliance, including breadcrumbs, metadata, HTML tags, and link quality. In addition, I lead end-to-end social media initiatives, creating, as well as overseeing content creation, posting schedules, and comment management.Technical Documentation & Compliance:- Designed and developed comprehensive Safety Data Sheets (SDS), material property/spec sheets, and PowerPoint presentations by implementing a design system that ensured visual consistency and compliance with OSHA regulations and industry standards.- Created detailed technical documentation for internal sales team and clients to ensure accurate product data presentation.Content Development & SEO:- Conduct extensive keyword research using SEMrush to guide strategy and content calendar- Develop industry-specific SEO content strategy- Produce website performance reports and conduct analysis for improvements- Manage online listings optimizationKey Achievements - Data gathered from Google Analytics 4 + Google Search Console:- Organic user base has a remarkable increase of 478%- Traffic from new users has soared to a 480% growth- A significant uptick in sessions, showcasing a notable 542% rise- Engagement rate fluctuates within the range of 66% to 70%- Ranked main keywords on the first page of Google within a year

Partner with startups and small businesses nationwide to establish or enhance their online presence.Clients include Beat Kitchen, Graves Brothers Home Improvement, Oaks Roofing and Siding/Construction, Oaks Dumpster Rental, Oaks Manor, BOT-Links, among others.- Communicate with clients to identify needs and evaluate business solutions- Audit digital presence: website, technical, on and off-page SEO, SEM, content, social media, digital campaigns, local directories, review sites, GA/GMB/GSC, and performance- Document and communicate key planning/program initiation meeting outcomes- Create project documentation and strategy plans- Lead and implement process improvement exercises to optimize workflow- Project management for consumer new digital product launches- Research competitors to identify potential new product and service opportunities- Design, build and publish responsive and SEO friendly websites using various platforms- Develop unique and relevant copy to attract new customers and retain existing ones- Plan, implement, execute, and test email campaigns utilizing HubSpot, Constant Contact, Omnisend, and various other marketing automation platforms- Create, curate and manage all published content on blogs and social channels, while monitoring, listening, and responding appropriately to users

Managed all marketing efforts to provide lead generation and strengthen brand awareness by using multi-channel strategies to engage, educate and influence consumers in the buying process.- Built digital strategies by determining the marketing and design vision, scope of work, buyer personas, budgets, and deliverable time frames- Evaluated opportunities and developed digital campaigns through all available marketing channels (e.g. PPC, SEO, display, email, press release, and social media)- Analyzed marketing data to help shape future marketing strategies- Wrote weekly blog posts that were relevant to the digital campaigns

Led the entire marketing function for all five of the manufacturing divisions; established and maintained marketing strategies to meet all organizational objectives; responsible for all print and web advertisement design; delivered core digital strategies for opportunity growth by delighting prospects and customers using Hubspot and the inbound marketing methodology.- Collaborated with managers and engineers to develop and execute PR strategies that included: press releases, promotional campaigns, and placement of ads and content through various channels- Negotiated and purchased all media and collaborated with managers to ensure expedient implementation- Developed and maintained multiple websites and utilized social media tools to promote content that attracted new and returning visitors- Cut marketing and advertising expenses by $100k by identifying cost-effective measures while eliminating unnecessary expenditures- Increased product and brand awareness by planning and managing participation in industry trade shows and conferences: IMTS | PMTS | OMTEC- Photographed and recorded industry parts, machines, and shows to support marketing collateral- Led the development and implementation of annual operating plans (AOP's) to identify, communicate and monitor progress based financial forecast- Supported managers and sales staff by providing monthly sales data, quote log reports, and account analysis- Facilitated internal training to build in-house expertise and product awareness- Planned and executed professional and social events to support initiatives and goals

- Created innovative solutions and provided data marketing services that promoted the postal software industry- Redesigned and maintained website content consistent with other marketing activities between different platforms- Designed logos for software applications that are still being used today by companies in the mailing industry

Provided digital imaging solutions and services to grow new business markets in California.- Developed design systems for the Kodak Creative Network to increase customer base- Learned CSS by maintaining style sheets for theme park websites

- Designed, implemented and maintained e-commerce websites using proprietary CMS- Created email marketing and HTML newsletter campaigns to generate sales and awareness- Performed SEO and A/B testing that resulted in increased customer traffic, usability and sales- Customer tech support

- Conceptualized and designed internal and external booklets, pamphlets and advertisements- Conducted website analyses and implemented updates based on best practices, generating comprehensive reports- Managed databases pertaining to City Ordinance Violations

In addition to my employment from June 2001 to August 2002. I worked as a security guard part-time for Appleton during the summer months of 2003 and 2004. Sites include the Springfield Armory, Tech Park and Basketball Hall of Fame.- Conducted patrols and monitored businesses across a multitude of locations to ensure safety and security- Managed traffic control to regulate flow and ensure safety- Implemented premises security protocols - Responded promptly to all security incidents and emergencies, documenting each occurrence- Ensured and upheld a safe working environment for all personnel

Designed and executed layout displays, printed advertisements, brochures, flyers, catalogs, product packaging, package mock-ups, and illustrations for clients like:- Goodwill Industries- Our America Gift- X-Main Street, Lagac- Women's Fund- Kate's Toppers Candle- Hannoush Jewelers