Hired to secure and own strategic Tier 1 accounts and oversee global retail marketing strategy and execution of multi-brand portfolio valued at $20M+ revenue. Led all programs from creative brief to execution in global markets, hiring and managing accounts and sales teams while owning overall retail and brand strategy.

Worked consultatively with Adidas to provide insights on marketing strategies on customer-facing campaigns and retail activations in alignment with Adidas brands.

Held pivotal role in managing the design and execution of global retail designs and experiences for all products categories. Coordinated with each business unit, global dealer network, and global vendor partners to plan and deliver premium and engaging retail brand experiences. Owned a $15M budget to create retail solutions, environments, visual merchandising standards, and sell-in opportunities that increased sales and delivered best-in-class retail experiences.• Achieved executive… Show more Held pivotal role in managing the design and execution of global retail designs and experiences for all products categories. Coordinated with each business unit, global dealer network, and global vendor partners to plan and deliver premium and engaging retail brand experiences. Owned a $15M budget to create retail solutions, environments, visual merchandising standards, and sell-in opportunities that increased sales and delivered best-in-class retail experiences.• Achieved executive leadership goals of global brand consistency, alignment, and budget reduction.• Implemented new strategies for top account Best Buy that increased sales, engagement, and led to increased footprint commitment.• Led 20+ global product launches at retail, defining the global design standards for each.Developed and policed global visual merchandising and planogram standards for retailers and events.• Managed the relationships with vendor partners globally. • Drove the strategy and creation of digital content assets that provided immersive customer experiences in-store and increased consumer engagement.• Managed trade show design and build for CES and presented retail strategies on all dealer meetings. • Delivered company-wide presentations to several hundred employees, including C-Level Executives and celebrity brand ambassadors on global retail design strategies and executions.• Leveraged studies, research, and various analysis to create global standards and marketing toolkits for global retail activations. Show less