Specializes in acquiring new & repeat customers through paid social advertising on Facebook, Instagram and TikTok for 8-9 figure revenue DTC brands. •Directly managed and scaled $9.5M in ad spend on Facebook in 2021•Provided media buying consulting and training to in-house marketing teams managing $24M in ad spend on Facebook & TikTok in 2021•Provides media buying services through white label agreements with creative agencies

I started Puzzledly in 2019 with the goal of disrupting the jigsaw puzzle industry online with modern artwork & community building. Within 2 years, we have scaled our catalog to 200 SKUs and $750k in revenue.

Serving the Larry H. Miller Automotive group and other Larry H. Miller businesses, I built, optimized and analyzed paid social advertising campaigns. With a monthly paid social advertising budget over $150K, I was able to generate thousands of high-quality responsive in-market leads, hundreds of thousands video views under $0.03 per view, and decrease bounce rate on social website traffic.

At Saxton Horne, I lead a team of 10 Social Media Specialists to help achieve the social media and reputation goals for the Larry H. Miller Automotive group and other Tier 2 automotive clients. My team is dedicated towards positioning the Larry H. Miller Automotive Group as the most innovative automotive group in paid and organic social media marketing — through lead generation, conversion tracking and customer relations.

As an Account Manager, I am responsible for developing and fostering relationships with over 30 clients. I manage a team of seven social media writers, and oversee the execution of contract fulfillment. I develop personal relationships with my clients, and collaborate with my social media team to design promotions and engaging content. I work with my writers, ad specialists and clients to build a strong strategy for every business that I work with. I am always re-evaluating each of my client's social strategies so they can continue to grow their online presence, generate quality leads and increase website traffic. Since I have been at Friendemic, I have developed relationships with over 60 clients. I have also spend a lot of time creating and running advertising campaigns on Facebook, Twitter, Instagram and Pinterest. I am also the OEM Specialist at Friendemic. I am responsible for building our relationship with many automotive OEMs. I make sure that our employees are educated on every OEMs marketing guidelines — these efforts are important so our dealership clients receive co-op reimbursement for their marketing. As the DMS Specialist, it is my responsibility to collaborate with DealerVault & Authenticom to integrate with our dealer's DMS to send out customer service surveys. In this role, I have also worked with our developers to build a FTP server and process to collect this data from Dealertrack directly — saving Friendemic thousands of dollars a year in integration costs.

Friendemic is a social media marketing agency that delivers the world's most effective social and reputation engagement. As a community manager and team lead, I am responsible for executing fulfillment, communicating with my clients and making sure my team is fulfilling all of their duties. Most of my clients are car dealerships from numerous OEM's. I take full ownership of reputation management fulfillment for my clients and execute promotions with the designer. I also post relevant content across all platforms, help promote user-generated content, lead generation, and facilitate meaningful communication.

After being an Internet Sales Coordinator & Social Media Consultant for one year at Premier, I have been promoted as the Web Content & SMO Manager. I am in charge of designing and updating the website with inventory and promotions using CDK Global software. I am also in charge of maintaining a social media presence for lead generation and to build meaningful relationships with our online community. I also modify online content on the website for SEO purposes. In addition to these responsibilities, I help Premier with their outdoor and stadium advertising & create email marketing campaigns monthly.

Premier is one of the biggest car dealerships in the greater Morgantown area. I work in the Business Development Center, which is also responsible for Internet Sales. I am responsible for all social media platforms. Most car dealerships use social media to advertise their vehicles and monthly specials. I believe it is important to create strong relationships with followers and generate conversation, instead of pushing advertisements. I have created a successful social media campaign for Premier from this strategy, which has brought followers into our dealership.I am also responsible for monitoring, generating and responding to reviews on Cars.com, Dealerrater.com and Yelp.com. Another important thing I do in the Business Development Center is respond to internet leads. We use many different websites to generate leads. The BDC is responsible for over half of the sales in the dealership.

Newschoolers.com is one of the most successful ski websites on the internet, having hundreds of thousands unique visitors every month. In the past, I have helped build their presence on Instagram with their popular feature, "Video of the Day". I am currently helping the website build their Facebook presence with their daily "Photo of the Day" post and update Twitter with trending articles on the website.

VULT Lab is a digital branding agency based out of Morgantown, WV & Washington, D.C., started by Social & Digital Media wiz, Kelly Ann Collins. I have been strategizing and composing tweets for various clients to engage and gain followers.

Skier Trash is the first, and only, ski company based out of West Virginia. This company is supported by many important people in the ski business. Ski legend, Glen Plake, is one of those people. I help the owner of the company, Bob Lilly, build Skier Trash's presence online via social media to generate awareness of the brand and their products. I use many social media platforms, as well as Newschoolers.com. I also help him brainstorm marketing ideas to generate awareness and leads offline.

WWVU-FM, also known as U92, is West Virginia Universities college radio station. We have received many nominations for awards from the College Music Journal and have large audience that stretches out all over the world. I have been a member of WWVU-FM since January. I started out as a DJ on Sundays from 3-6 AM. In May 2014, I was hired as the Jazz Director for the station. I coordinate 2 shows on Sunday: Jazz Rotation 12-3 PM & Vocalese 3-6 PM. I am also a member of the Promotions Team. We are responsible to build awareness of the station by using social media and promotional events.

Account Executive and Co-Founder of Campus 101 Guide. Recently acquired by Chegg.com.Campus Special is the industry leader for print, mobile, online and digital marketing solutions for local businesses looking to target college students. We currently work with over 500 college campuses, reach 7 million students, and service 20,000 clients nationwide. Our award winning summer internship program has helped over 3,000 college students gain hands on experience in B2B sales.

Managed Twitter, Facebook, Instagram accounts for late-night restaurant catering to college students. In 3 months, I used promotional strategies to grow number of Twitter followers by 70 percent.