Karen Gordon Email & Phone Number

Fractional CRO, GTM Strategist, and trusted advisor, empowering businesses to craft powerful, scalable revenue strategies that fuel long-term success.

Washington, District Of Columbia, Us

Reporting directly to the CEO, primary leader across all revenue-generating efforts.Key Highlights- Revenue Generation & GTM Strategy:● Pre-Series A Funding and with under 7 GTM FTE, achieved: $6MM+ ARR (1500+ SMB Customers), 62% YOY Growth (Avg Across 7 Years), 129% Net Retention, 13.6x LTV:CAC● Employed category creation in our initial brand positioning to increase SAM. Strategically crafted marketing and sales messaging surrounding core UVPs which widened target market and led to 4.9/5 star Capterra rating● Increased ARPA 88% via key revenue-driving initiatives, including new product offerings (FinTech initiatives, feature launches, integrations), pricing changes, and strategically timed campaigns surrounding contract commitments and upsellingKey Highlights- Team Building & Cross-Functional Leadership:● Recognized as 2x winners of "Best Startup in DC”, "Best Places to Work” and 4.9/5 stars on Glassdoor due to multiple cultural initiatives championed and executed, including company values, semi-annual team weeks, monthly bonding traditions, and cross-team communication and reporting processes● Grew team 3x in 3 years while maintaining talent standard and company culture, by adhering to A player methodology for hiring, along with value-based hiring practices and performance review policies● Managed up to 4 teams simultaneously: Marketing, Sales, Customer Experience, and Business OperationsKey Highlights- Sales Leadership:● Hit 168% to goal in 2021 (overall 500%+ growth post-pandemic) through refinement of the sales demo and messaging, hiring and mentoring sales talent, and constant cross-functional collaboration with marketing● Averaged over 56% close rate across the sales team by creating sales playbooks and pipeline management processes, conducting regular sales trainings, and implementing CRM automation● Surpassed the first $1MM ARR with <3 FTE GTM employees (personally closing over 50% of sales)

Washington, District Of Columbia, Us

Employee #3 charged with leading all GTM efforts for a product that did not yet exist. Pre-launch (2017), worked with Co-Founders on everything from design iteration and QA testing to in-product explainers and educational documentation. Sold the first 10 paying customers pre-launch and led Beta program.Post-launch (Jan 2018), covered executive functions (created GTM strategy, brand tone, buyer personas, sales playbooks) while functioning as an IC (pitching partners, closing deals, creating marketing materials, managing clients). Operated as the sole FTE across marketing, sales, customer success, and QA for 1.5 years and continued as the only marketing and sales IC for 2+ years.Key Highlights:● In under 3 years, averaged 766%+ YoY Growth and closed customers in over 45 states & Canada● Personally closed all deals past the $20k MRR benchmark (at a $49 price point) without sales support● Became an industry-leader and household name in under 2 years from launch date by juggling short-term wins (closing sales, managing customer relationships, leveraging a multi-pronged marketing approach) and long-term strategic gains (developing a customer-obsessed brand reputation, building external and internal educational resources, crafting a company culture to recruit and retain entrepreneurial A players)

Washington, Dc, Us

● Built new leg of the business from conceptualization through execution by conducting market research, establishing value offering, creating pricing, designing sales and marketing materials, and closing new business● Generated new revenue stream of over $50k in <4 months and initiated partnership opportunities with industry titans, including PwC, Northrop Grumman, Freddie Mac, and the World Bank● Instituted sales training program and taught all staff members consultative sales methodology

● Conceptualized and produced all facets of monthly premium educational kids’ activity box subscription. Owned sourcing product, tracking inventory, writing content, and designing full experience for boxes shipped nationwide● Cut production cost 10%+ within first initial months by securing first sponsorship, opening doors to new partnerships (NASA, various food companies) and higher profit margins● Instituted processes for more efficient product development, including a monthly editorial calendar, finance trackers, and templates for communication with various vendors● Enhanced UVP and brand loyalty through specialty holiday boxes, additional unique content (jokes, stories), and first-of-their-kind products (invented games, branded items)

Washington, Dc, Us

Bethesda, Maryland, Us

● Established the creative business, product, and content strategies (B2B and B2C) for growing the innovative new mobile consumer application, Veo● Ideated, pitched, and managed creative campaigns to top name brands, including Colgate and H&R Block

Washington, Dc, Us

● Generated $2MM+ revenue annually; Sales Blitz 2013 winner (#1 closer across sales team)● Created hundreds of innovative and profitable concepts, including fastest sell out event in company history and event concepts that were subsequently replicated nationwide● Pioneered and developed new revenue stream – the hosting of private events – which became a core business feature that excelled the early path to profitability● Maximized event revenue through creative use of tiered pricing, ancillary sales, and optimized ticket capacity

Washington, Dc, Us

● Launched the new business vertical “918 F St” as a founding team member, developing the playbooks and defining operational excellence for event planning and establishing processes for all types of event execution● Directed a team of 15+ Event Coordinators; increased output and retention by cultivating team culture● Managed events simultaneously (3+ per night) from concept development through execution, including cooking classes, large scale theme parties, live performances, and more● Grew tent-pole relationships with a wide variety of merchants, including celebrity chefs, musicians, and influencers

Washington, Dc, Us

● Planned, prepared, and executed unique excursions, ranging from white water rafting to Brazilian cocktail making● Led groups of over 100 consumers on excursions while serving as a designated company ambassador

Reston, Virginia, Us

● Developed 100% new business through phone sales and process-driven follow up● Conducted market research, identified emerging market trends, and introduced new marketing strategies, including online tutorials, to proliferate business leads for the organization’s top closers

Reston, Virginia, Us

• Researched potential customers in order to deliver actionable sales leads• Captured sales leads and scheduled demonstrations• Produced prospective client briefings for webinars

Alexandria, Virginia, Us

• Wrote, proofread, and produced on-brand marketing and communication materials for 130 of the top Fortune 500 companies and local United Ways• Produced corporate public relations collateral • Improved top donor experience for annual awards event