Kristi Gottwalt Email & Phone Number

Fort Worth, Tx, Us

Our AI-powered virtual community center helps FGLI students build social capital combined with connections and emotional support necessary for upward economic mobility.

Boston, Ma, Us

Develop a market entry strategy for an education foreign language learning startup, including a comprehensive market analysis, product positioning, and targeting tactics.

Ruston, La, Us

Led a sales and marketing team of 10; increased year-over-year annual reoccurring revenue by 17%. • Develop and enact marketing plan leading to a 20% year-over-year increase in sales qualified leads• Implemented a sales and marketing automation system (HubSpot) to increase efficiency and maximize use of sales enablement tools• Created processes to streamline the customer lifecycle journey from initial inquiry to purchase to renewal• Complete comprehensive market research including an in-depth review of the competitive landscape, SWOT analysis, and product positioning

Eden Prairie, Mn, Us

Develop and execute marketing plans for a network of 11 private and charter schools throughout the U.S.; manage the diverse needs of each school while maintaining corporate brand integrity. • Lead a regionally and culturally diverse team to create marketing tools to increase student enrollment and retention• Improve communication systems to promote efficiencies, reduce development timelines, and improve team satisfaction

Greenville, Sc, Us

Understood client needs, market opportunities and the competitive landscape; applied market knowledge to build excitement and tools to drive new sales and client retention at an edtech startup.• Created product and company positioning utilized by marketing materials and campaigns to provide clear branding and competitive advantages leading to generating excitement and knowledge about ActivEd; implemented and maintained email automation system (HubSpot) to manage customer and prospect communication, social media, and landing pages resulting in a 50% increase in marketing generated leads • Built and led cross-functional team focused on disseminating market knowledge and successful sales strategies • Served as overall marketing professional steering branding, product positioning, buyer and user personas in addition to implementation • Utilized new and existing contacts to provide current intelligence on the market and the competitive landscape• Managed public relations resulting in multiple pieces in national and local press including publications with readership averaging of over 100,000 subscribers per month

Boca Raton, Florida, Us

(Acquired Schoolwires April, 2015)Provided actionable insight on the market and competitive landscape for marketing, product development, sales, and customer service.• Led initiatives to gathered and disseminate market intelligence on buyers, competitors, and the educational technology landscape; create tools to effectively share findings throughout the company—including C-level executives• Collaborated with internal and external customers to develop testimonials, case studies, and other market-driven resources; developed product positioning and messaging to differentiate Schoolwires products from competitors • Established and promoted the value proposition of the products to the sales team; created sales tools that support the selling process of products• Built and implemented marketing launch plans for new products and releases and managed the cross-functional implementation of the plan• Created partner program strategies to create mutual beneficial tactics to expand both brands

Minneapolis, Minnesota, Us

Put market research and product knowledge into action through marketing and sales strategies. • Created and executed an RFP process resulting in an 85%-win ratio• Work directly with the ten largest customers providing guidance on marketing and communication; building personal relationships to ensure the continuation of the business partnership• Served as acting manager of marketing team; consistently provided team leadership on projects• Develop and execute a social media strategy focused on growing the Atomic Learning brand and customer outreach, resulting in a 40% increase in followers• Institute metrics to determine success of key marketing campaigns and conference strategies leading to significant growth in lead generation • Use big-picture mindset to help drive data-driven campaigns leading to increased profitability

Minneapolis, Minnesota, Us

Informed product development and sales strategies with market research including: state and federal funding, legislative action, and internal and external data.• Act as a go-to for sales and service team members to ensure an understanding of relevant market insight including government regulations, current education initiatives, and the competitive landscape• Identified key metrics to strategically narrow the sales team’s focus leading to a 10% increase in sales revenue• Researched, organized, and disseminated market-relevant data for tactical decisions by both organization management and sales representatives• Designed and executed internal and external surveys; compiled and analyzed data for use by all departments• Conducted comprehensive research on industry trends, funding opportunities for educational institutions, and market competition

Minneapolis, Minnesota, Us

• Found mutually beneficial solutions while resolving issues, while maintaining a positive brand experience for the consumer• Recognized for intra-company team building with the General Mills External Relations Partnership Award• Diffused challenging situations with tact and ease, often salvaging damaged consumer relationships

St. Cloud, Mn, Us

• Regularly recognized for high-quality written and verbal communication skills leading to higher customer satisfaction• Developed and maintained training materials for procedures, resulting in increased efficiency and consistency

Bachelors Of Science, Marketing

Education record