Kristen Silton Email & Phone Number

Atlanta, Georgia, United States

Conceptualize and execute strategy for education programs that generate both earned and contributedrevenue including acting classes, camps, corporate training, in-school programs, and performances foryouth and families.Constituently meet and exceed revenue goals while increasing access to programs for key audiencesand building community partnerships.Interface with marketing, development, and engagement teams to increase brand awareness ofeducation programs and nurture cross-departmental collaboration.Analyze sales and acquisition data to inform and adjust future campaigns.Serve as part of the IDEA Task Force, leading key inclusion, diversity, equity, and access initiativesincluding facilitating allyship training, improving working conditions, and creating equitable hiringpractices.

Greater Atlanta Area

Led the strategic growth of the major gifts program by identifying and cultivating new donors of $2,500or more.Managed an effective major donor stewardship program, continuing to build relationships with existingdonors and grow contributions over time.

Greater Atlanta Area

Grew contributed revenue by $125,000 and number of donors by 350 in two years. Managedrelationships with individual donors, cultivated major gift prospects and managed annual fundcampaign that raised $250,000.Wrote and managed foundation, government and corporate grants totaling more than $200,000.Managed a team including a marketing & development coordinator, graphic designers, photographers,videographers, telemarketers and interns. Served as the liaison to the marketing, special events andfundraising committees of the Board of Directors.Developed and executed marketing strategy for subscriptions, single ticket sales and special eventsfocused on maximizing revenue while expanding audiences.Developed digital strategy including spearheading design of new website, creating email campaigns,establishing digital advertising and retargeting practices, developing content and reviewing analyticsdata to better inform future decisions.Led public relations strategy and secured reviews and press for individual productions.Planned and executed fundraising events including gala with live entertainment and auction

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Planned and coordinated wedding events for local clients including vendor selection, financial management, event design, and day of logistics.Consulted with prospective clients and assess couples’ vision and desires for wedding day activities to secure new business.Raise awareness of brand through blog entries, presence at industry events and digital advertising.

Atlanta, Ga

Developed and executed public relations strategy for season, individual productions, readings, and other projects. Maintained relationships with major media outlets and fostered new connections to increase Horizon’s visibility in the Atlanta community. Pitched stories to relevant publications and ensured media presence at important events.Negotiated advertising contracts and partnerships with print, web, radio and outdoor vendors. Oversaw design and production timeline for all materials and tracked return on investment.Managed creation of collateral for season and individual productions. Collaborated with creative team and graphic designer to achieve desired aesthetic. Interfaced with printer and mail house to secure competitive rates and ensure all projects meet production deadlines.Maintained and advanced social media outlets including Facebook, Twitter, YouTube, flickr, and WordPress blog. Created exciting content specific to each platform to maximize relevance, increase user engagement, and attract new followers.Coordinated strategy, design, and build out of new website.Designed and wrote content for weekly emails using MailChimp email platform. Tracked performance and improved future campaigns through A/B testing and targeted messaging.Wrote narratives for foundation and government grants and represented Horizon at site visits with funders. Developed relationships with corporate funders and secured sponsors for season and individual productions.

Atlanta, Ga

Worked with seven arts departments, Michael C. Carlos Museum and University Libraries to create cohesive marketing, advertising and fundraising strategy for Arts at Emory. Assembled annual arts-wide season mailer and donation appeal.Designed and launched new Arts at Emory website (arts.emory.edu) using university content management system with improved navigation, calendar and analytics functionality.Coordinated online marketing initiatives including maintaining and creating content for Arts at Emory and CCA websites, managing online calendar, designing and deploying e-newsletters and postcards, and devising social media strategies.Communicated with university and regional media representatives about upcoming arts events and initiatives to increase visibility of Arts at Emory and CCA.

Atlanta, Ga

Acted as a liaison between prospective students, current students, and alumni, communicating information about CCA programs, events, and resources increasing student attendance and engagement with the arts at Emory.Collaborated with CCA staff and arts department faculty members to plan large-scale events including Creativity & Arts Soiree, attended by 1000 people, and the Emory Big Draw. Facilitated new student orientation activities and Artist Survival Skills workshops.