Kurt G. Email & Phone Number

Round Rock, Tx, Us

Kilgore, Texas, United States

- Crafted, directed, filmed, and edited a suite of high-impact videos showcased at investor presentations, trade shows, social media, and internal communications, ensuring compelling visual storytelling that captivates audiences.- Reimagined lead generation by introducing automated, behavior-based lead scoring mechanisms. This innovation pinpoints prospective buyers in the buying cycle, driving sales productivity by targeting high-conversion segments.- Partnered with leadership to develop investor presentations through meticulously crafted slide decks and engaging video productions, eloquently narrating the story of our company, our culture, and our ambitious growth trajectory.- Spearheaded content marketing initiatives that position our brand with authenticity. Focused on educating and creating awareness, these campaigns deliver value messaging that resonates deeply without overt selling. Increased traffic to the website by over 3x through the use of search engine optimization.- Designed and developed email campaigns that not only drove traffic but also delivered lead generation opportunities that increased sales revenue.- Spearheaded agency marketing efforts to develop unique trade show experiences at industry events that drove engagement, lead generation, and brand awareness.

Tyler, Texas Area

- Designed and developed a new LTS website that launched January of 2016. Website provided greater focus on lead generation, contained over 11,000 products with e-commerce functionality, and has built-in marketing automation functions.- Instituted a CRM sales management program for a more efficient and standardized sales funnel process that resulted in an average marketshare increase of 10%+ over a five year period (20% to 34%). Lead generation and process management directly influenced over 8 million dollars in sales per year.- The LTS e-commerce and SEO presence increased traffic to the site by over 400% in two years, and created an opti-channel sales stream that created a "13th" month of parts sales in excess of $400,000.- Built demand forecast algorithm model using market research and industry sales data from past five years for predicative sales prospect segmentation and inventory management. - Developed strategy, filmed, provided motion graphics, and edited testimonial webisode series, "Moving America", that features clients' stories of how they use material handling in their operation. Distributed on our YouTube channel and website.- Initiated and managed the email marketing program for 15,000+ subscribers along with "My Truck Status" – a service status update program for customers having work done on their equipment.- Increased equipment market share by over 20% in two years with second highest market share by a U.S. Toyota forklift dealership and helped increase service penetration ranking into the top five nationally among Toyota Material Handling dealerships.- Served on the E-commerce Advisory Task Force and the Customer Sales & Service Advisory Board for Toyota Material Handling.- Developed, produced, and distributed the Lift & Tilt Podcast content to create greater thought leadership in the material handling space. Garnered 20+ earned media placements in trade publications in first year of production.

Greater Omaha Area

- Designed and deployed electronic newsletters for companies with international reach in North America, South America, Europe, and Asia (Lindsay Corporation + Subsidiaries & ACI Worldwide)- Developed and implemented SEO strategies for Omaha area businesses - gaining top Google rankings for multiple key terms (Hancock & Dana, Wegener Implements, Total Wellness)- Designed and developed multilingual micro-sites for South America, Europe and Asia (Zimmatic)- Designed client's corporate bio layout for Forbes insertion (Prosperity Bank)- Acted as consultant for international website development projects (Lindsay Corporation)- Managed offsite network (domestically and abroad) of marketing specialists

Greater Omaha Area

- Key consultant for consolidation of 15 global websites in over 32 languages into a single site housed under parent company site (lindsay.com)- Worked with staff to develop company podcast, blog, and infographics that resulted in earned media in 6+ trade publications over 6 months- Implemented social media and blog initiative that accounted for 40 plus percent of site traffic for egintegrated.com- Managed design, development and strategy for creation of KellyKlosure.com, EGIntegrated.com, and WegenerImplement.com- Generated collateral designs for ACI Worldwide’s national convention that included folders, brochures, and environmental graphics

Greater Omaha Area

- Designed and developed microsites to support direct mail campaigns- NAMA National Finalist for interactive flash demo- Developed and implemented email campaigns for lead generation- Generated design and coding for ROI and product calculators

Beaumont/Port Arthur, Texas Area

- Managed a production team of four individuals who generated a weekly 20 tab circular, Saturday full page ad in eight major markets, eight segments of monthly direct mail campaigns, POP for 58 stores, weekly radio scripts, and quarterly TV commercials.- Developed concepts/scripts for radio and TV broadcast for both branding and promotional campaigns.- Completed Copy Writer Workshop at Rock Hurst University.- Completed Dale Carnegie courses in Management and Leadership.- Generated the creative designs for eight monthly credit segment direct mail campaigns from 2003-2004