Kevin Guthrie Email and Phone Number

Lead a team of three subject matter experts on a variety of digital initiatives including strategic consulting, microsite development, system integrations, platform migrations, and general digital campaign support. Collaborated regularly with designers, developers, strategists, and 3rd party vendors.

Subject matter expert/consultant for a variety of digital initiatives, helping improve the customer experience of various websites, apps, and online services. Collaborated with a variety of internal teams and external vendors.

• Managed content and ecommerce products on approximately 10 websites (desktop and mobile).• Worked with brand team to ensure cohesion with print, out-of-home, digital advertising campaigns, social and email campaigns, maintaining brand style guidelines.• Built landing pages for online media buys, maintaining visual consistency between ad and site.• Utilized Adobe Suite (Photoshop, Illustrator & InDesign) to optimize creative for online use, including supplementary design elements, galleries, promotional boxes and social applications. • Helped to develop processes and standards for receiving and applying content (copy and creative) on a variety of online platforms, creating timelines. • Provided solutions to continually improve the online guest experience and increase conversion. • Developed custom page designs for specialty website applications using HTML when regular layouts did not fit the campaign or initiative. • Performed site testing to correct HTML formatting errors, optimizing creative to improve page load time.• Monitored search results to apply content to improve organic search engine results page ranking, utilizing a web presence software management tool. • Coordinated with various departments to build and launch new ecommerce products.• Configured, edited, merchandised and tested hundreds of products for sale on various ecommerce platforms.• Managed day-to-day updates of copy and creative on all sites.• Performed several major site rollouts including major, revenue-generating microsites and substantial content pages within existing sites.

• Provided marketing and communications services for an office of 20+ staff.• Worked with and managed graphic designer on visual brand implementation. • Managed consistent written and visual messages throughout web, print and verbal interactions.

Taught a upper-division undergraduate course (3-credits) for Advertising majors at the UF College of Journalism and Communications. This course focused on creative theory, development and practical application.

• Redeveloped processes for office using existing technologies. Changes were made based on consumer observation and feedback. • Simplified automated communications to provide more concise communications. Utilized automated communications to cross-sell services to customers. • Implemented various print, web and email marketing campaigns. • Led marketing effort for job search system. Managed consistent implementation of efforts. • Developed visual brand for system and maintained consistent implementation.• Trained 25+ staff on system usage and provided overall technical assistance. Wrote training material to increase knowledge and efficient communications with customers. • Worked with clients to develop stronger relationships and increase recruiting efforts through our office. • Implemented a workshop series, bringing executives to speak to the students on global issues. • Presented regularly to audiences of 20-100. • Supervised full-time, graduate assistants, student assistants and interns on a variety of projects.

Provided technical support, systems development, and process improvement for an online job search system for the University of Florida.