-Performed analysis from a variety of events, mailing lists, customer lists, trade-shows, webinars and partnerships-Continuously monitored campaign activity and results and make proactive course-corrections to ensure that all initiatives are performing to expectations-Ensured leads generated by programs are properly assigned and handed off into the pre/post-event lead qualification process to the sales team-Established 40% new partnerships for the company-Developed and executed field programs that support the acquisition of new customers and drive revenue

Responsible for direct sales of the Teradata solution portfolio products to new accounts within Digital Media and eCommerce industry. This includes hardware, software, professional services, support services, Customer Retention Management Solutions, Campaign Management Solutions, Network Infrastructure Warehouse, Scalable Data Warehousing, Customer Interaction Solutions, Teradata database software, and Object Relational technologies.

Responsibilities: • Identified and qualified potential prospects by leveraging different marketing channels including proactive outbound calls, marketing campaigns, and regional events.• Managed and tracked marketing events with sales teams in order to enhance customer engagement. • Conducted research on digital media and telecom companies in collaboration with marketing and sales teams to develop new strategies and identify business needs. Key Achievements:• Consistently achieved more than 110% of goals for lead-generations and opportunities in Telco, e-Commerce, and Digital Media.• Orchestrated successful marketing campaigns, coordinating marketing materials for internal and external communications for Teradata account teams.• Developed new business strategies by analyzing markets, identifying industries and competition trends, which facilitated significant business opportunities within Teradata-Aster and Teradata Applications.• Organized and executed a strong communication between sales and marketing teams in monitoring current and future marketing events.

• Developed and launched integrated, multi-channel print, digital, and direct marketing campaigns. • Assessed global demand for products and research potential markets.• Developed go-to-market strategies and determined demand generation requirements across current customers and prospect segments.• Developed pricing strategies in order to maximize profits while ensuring customer satisfaction. •Managed marketing events globally including budgeting events as well as measuring and analyzing lead generation and sales opportunities. • Managed and optimized SEO and paid acquisition marketing research, affiliate, display, re-targeting, and consumer products. Key Achievements:• Increased product line marketing and sales productivity from less than $50k in 2010 to $250k in 2011.• Increased international customers from 5 to 40 international distributors.• Developed and implemented highly effective global marketing strategies and promotions in Europe, Latin America, Asia and the Middle East for the first time in company's history.• Organized successful tradeshow promotions, lead generation, webinars and marketing programs.• Researched and generated promotional and marketing materials both in English and Spanish.

-Projected staffing volumes by forecasting day-to-day increments.- Independently implemented cost effective operational measures within the organization.-Consulted 30 mid-level unit managers monthly to manage staff schedules and resolved technical concerns.- Awarded “Employee of the Month" five times for improving productivity and quality standards.