- Plan marketing and branding objectives. - Expand product solutions and offerings.- Prepare marketing strategies alongside other company executives and staff.- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.- Prepare and adhere to budgets.- Oversee creation and delivery of press releases, advertisements, and other marketing materials.- Ensure brand messages are consistent.- Gather and analyze customer insight.- Engage consumers on social media.- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.- Lead all areas of content generation and production across all media platforms.- Drive overall CRM and direct marketing.- Engage other organizations within the community.

•Planning, designing and implementation of web sites for conception to completion (from musical artist to small businesses).•Design with standards compliant code with emphasis on browser compatibility, accessibility, and search engine optimization.•Create new design themes for marketing and collateral material. •Versed using XHTML, Flash, CSS, XML, Java Script, PHP•Management of open source blogging tools such as Wordpress, Joomla, Drupal•Versed in Adobe products such as Photoshop, Illustrator, Dreamweaver, InDesign, Fireworks, etc.

- New product development from idealization to execution of ground-up concepts or 3rd party solutions- Development of comprehensive business plan and case for new products- Negotiate complex 3rd party contracts for recognition. - Design and lead photo shoots for product advertisement. - Research, design, and implement fashion brand. - Partner with and support an array of cross-functional teams responsible for the development of new products- Develop new collections & innovative designs Liaison between creative design and factory implementation - Partners with factories to maintain quality standards, expectations and FTC guidelines Controls and confirms master molds prior to producing samples- Design, develop, and publish fashion website. - Serve as subject matter expert of the new product development process and templates - Lead project teams to define objectives, strategy, resources, costs and schedule to ensure flawless product development & launch- Collaborates closely with key operators of the business to drive decisions in line with business strategy and goals- Develop & maintain project timelines and facilitate the day-to-day operational aspects of a project and scope- Identify & track all key project milestones for appropriate metrics. Build financial summary of product pipeline for presentation purposes to management

•Created new template to transform previously archaic site into a dynamic website improving communication flow to clients and increase online sales revenue. •Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.•Highly skilled in performing A/P, A/R, billing, financial reconciliations and payroll tasks. Monitor fixed assets and manage invoices•Manage all aspects of day-to-day operations of eCommerce store. Work with team about special promotions. Upload products and maintain inventory system. •Manage social media sites and write press releases about current market events.

•Personalize product templates for internal and external clients, using various technologies•Collaborated with pre-media, develop, and production departments to improve existing workflows.•Created guidelines and tutorials for StationeryHQ users and assisted the Customer Service department by helping customers with file problems or questions via email and phone.•Developed and launched integrated, multi-channel , catalog, web and direct marketing campaigns.•Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.•Expanded client base by 11% in five months by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

•Manage all aspects of day-to-day operations company director. •Handled AP/AR accounts, inventory control, and sales. •Ensure placement in social content websites such as, Facebook, Twitter, LinkedIn, StumbleUpon, theFind etc. •Create Special Promotions, write/design print advertisements and coordinate all media investments. •Website development and code updating. Team management and setting of team and individual goals.

•Rapidly learn and master varied computer programs to help better office productivity. •Provide administrative and business support to the CEO of Staten Islands’s largest manufacturing group and support other members of the executive management team.•Maintained CEO’s calendar -- plan and schedule meetings, teleconferences and appointments. •Dramatically raised BBB rating. Improved office efficiency by implementing filing system and introducing additional time-saving measures. •Became the lead "go-to" person for new reps and particularly challenging calls as one of the company's primary mentors/trainers of both new and established employees.