Khadidja Marouf Email and Phone Number

Consulting en Stratégie & Business Audit & Etude de marché Formations Marketing & Social Media

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Content Strategy Develop a content strategy aligned with business objectives.Identify relevant themes and topics for the brand and target audience.Create an editorial calendar for consistent content planning.Effective Budgeting Strategies for Social Media and Content CampaignsContent creation Write, edit, and produce original, engaging content for various platforms (blog posts, infographics, videos, etc.).Collaborate with designers, photographers, and videographers for compelling visuals.Social Media ManagementManage and curate content on social media accounts (Facebook, Tik Tok, Youtube , Instagram, LinkedIn, etc.).Schedule and publish content regularly across social platforms.Respond to comments, messages, and user interactions in a proactive manner.Design and implement social media advertising campaigns to promote content and achieve business goals.Foster and grow an active and engaged online community around the brand.Encourage discussions and interactions among community members.Monitoring & AnalysisMonitor industry trends and relevant discussions on social media.Utilize analytics tools to track post performance and adjust strategy accordingly.Work closely with marketing, communication, and sales teams to align efforts.Coordinate with influencers and partners for strategic collaborations.Use metrics and KPIs to assess the impact of content and social media efforts.Provide regular performance reports and improvement recommendations.Adapt to platform changes and trends to maintain a relevant and effective content strategy.

Product development:Graphic chain, product development and launch processes, logistics, promotion and distribution circuit, purchase and sale circuit.Analysis of trends and competition - Diagnosis of the market and commercial targets (B2C)Product development strategy.Product modeling (mockup, 3D...)Feasibility and Formulation (choice of active ingredients, compositions, study and analysis)Manufacturing processCreation of packaging, illustrations and B2B & B2C promotional tools (brochure, brief, posters, cards, POS, presentations, etc.).Quality control regulations & legal standards.Testing panelsGo to Market & LaunchBrand strategy:Marketing strategy and marketing planDistribution channels likely to market the brandConsistency between the brand and the products or services on saleImplementation of the communication strategy and the content of their messagesCollaborative influence and e-reputation strategyCommunication tools to highlight the brandSEO and traffic analysisResults analysis :Balance sheets and reportsControl and monitoring of performance indicatorsBudget management and planningStrategic redirection, implementation of corrective measures

Creation of the brand identity and development of the communication strategyCoordination of institutional, digital and non-media communication activities (supervise operational actions)Development of positioning and brand imageMaintain a permanent relationship with the media and external audiences (press / partnerships etc).Design the multi-channel communication actions plan (acquisition, conversion, loyalty)Establish and manage the marketing and communication operations budgetCreation and management of the e-commerce websiteMeasuring the impact and performance of toolsMeasurement of the profitability of communication campaigns & operationsDevelopment of the multi-segment marketing strategy

Brand and competitive intelligenceParticipation in the development of a social media strategyAnimation of the community in order to create commitment, retain an audience and acquire new targetsModeration of user commentsWriting, production and publication of content (texts, photos, videos)Organization of events: live, competitions…Customer relationship management (SAV)Statistics tracking (performance analysis, number of views and shares)Contacts with other blogs and different communities (influencers/content cretaors)

Communication Création de contenu interactif, visuels, montages de vidéos Gestion de la communauté en ligne Création et diffusion des campagnes publicitaire et e-mailing (newsletters)Développement des partenariats presses et collaboration fournisseursDéveloppement stratégique Gestion et encadrement d’équipeEtude de marché et bilan stratégique de communicationPilotage du plan d’actions media / hors media Analyse des résultats et recommandationsStratégie d’acquisition & fidélisation, gestion budgetCoordination et suivi des outils et opérationnelReportings et Bilan analytique (KPI)Déploiement stratégie nationale (franchises et marque)Animation des espaces de ventes et gestions des événementsDéveloppement produits Développement et gestion de la centrale d’achat.Visual merchandisingPackaging

Animation commerciale : Elaboration des cahiers de cycle / Books produits Benchmarking / Etude de la concurrence / Etude de marché Prise en charge procédure des tests produits ( Coiffure, Esthétique et cosmetique)Audit de communicationEtude supports de communication - Analyse multi-critèresMéthodologies marketing qualitatives et quantitatives Organisation d'entretiens qualitatifsMise en place questionnaires d'enquêteRecommandations stratégiques et opérationnellesElaboration de supports de communication (dépliants, brochures...)Missions annexes : Redaction de communiqués de presse Rédaction web - Articles

Prise en charge de la Newsletter mensuelleVeille concurrentielle Analyse du marche - SCPParticipation a l'élaboration d'un projet webCommunity Management Creation d'une base de données clientArgumentaires de vente

BenchmarkingEtude de marchéProspection Gestion de bases de données Organisation des portes ouvertes (événementiel)

Négociation fournisseursGestion des stocks et préparation des commandesAnalyse de la performanceHôtesse Accueil et relation client (RC)Gestion du linéaire/Merchandising

Aide et conseils clientsStocks/InventaireGestion de la caisse Mise en rayon, gestion du linéaire