Passionate about E-commerce and online sales, I bring over a decade of experience in optimizing operations and driving growth in digital marketplaces. My career began with Jumia, the pillar of online retail in Africa, where I played a significant role in scaling the platform's operations and increasing vendor performance. Building on this foundation, I expanded my expertise with Baity.tn, where I successfully restructured sales teams, strengthened market presence, and drove revenue growth by 3x.In 2020, I joined the International Trade Centre (ITC), where I supported Tunisian women-led SMEs in navigating E-commerce and expanding their market reach. This experience was marked by my certification as a Certified E-commerce Consultant from the World Bank, equipping me with advanced tools to support businesses in leveraging digital sales channels and maximizing their online impact.