The global communication branding templates were created by an old world order. A world where the economic supremacy of the US and Europe was taken for granted. A world where human behavior was treated as homogeneous. But in the last decade, all that has changed. As the rise of Asia has taken momentum, so has the rise of the Asian branding language. It’s a language that has to take into account the diversity of culture within various nations. A language that has to bear in mind that the government’s role in economics and business is far more hands-on than the erstwhile world that developed yesterday’s science and art of branding and communication.Bulb Communique (A member of Havas Worldwide) is the bridge to make that transition. The idea is founded upon the fact that branding and brand building is no more about translating the template of what has worked in the west for ASEAN. Neither is it about negating the collective wisdom that has served some of humanity so well for centuries. It is increasingly about finding a more heterogeneous use of yesterday’s wisdom into an Asian realm. A realm where old economic models like Postal Services, Public transportation, socially conscious financing, commodities and the latest technological breakthroughs have to co-exist in a meaningful manner. We don’t know if, eventually, we will exist in a more socialistic or a capitalistic society. But we know we don’t have time for yesterday’s organic progression. At 'Bulb' we hope to make generations of human wisdom work together with 21st century speed and technology.Scope of services✔ Marketing✔ Strategic Communication✔ System Integration✔ Digital & Social Media✔ Advertising