Kayla Halchak Webber Email & Phone Number

Mount Pleasant, South Carolina, United States

Charleston, South Carolina, United States

Charleston, South Carolina

• Develop a strategic membership plan aimed at doubling member households in the next 5 years
• Evaluate effectiveness of current membership program services, benefits, and policies, relating to retention and acquisition of members
• Oversee the membership coordinator; providing guidance on all areas of work and identifying growth opportunities
• Organize and host over 100 member programs and events each year targeting different audience segments
• Generate reports to measure results of membership campaigns, and overall membership retention and growth
• Manage the Sea Turtle Guardian subscription-based program aimed at connecting people with our Sea Turtle Care Center

Mount Pleasant, SC

• Manage the development and implementation of a comprehensive $1.2M tourism marketing and advertising plan that established Patriots Point as a premier state attraction
• Direct a 3-person marketing team in various aspects of their work
• Coordinate the promotion, advertising and sales of all revenue streams: admission, day groups, overnight camping, and events rentals; collectively working to bring approximately 330,000 guests to the museum each year
• Conduct digital meetings and collaborate with agencies to set boundaries, review reports and explore new digital options
• Measure, report and optimize marketing campaigns
• Identify strategic relationships and build partnerships through community and networking events

Charleston, South Carolina Area

• Coordinated a variety of marketing promotions, using agency and vendor resources: copy writing, e-newsletters and collateral pieces; providing program and project support for the revenue-producing departments
• Streamlined key brand messages and promotions across all publications, utilizing local market and visitor research analysis
• Developed strategy and provided creative direction, working closely with the advertising agency of record
• Planned and coordinated on-site events; such as the highly-attended Eclipse on a Warship and 40th Anniversary events
• Managed website design through collaboration with 6 departments, including copywriting, organization/mapping, and photo utilization
• Organized the production of various marketing materials: radio spots, TV commercials, digital and outdoor ads

Greenville, South Carolina Area

• Supervised Media Assistants and Interns by training and coaching
• Created and sent 3-5 strategic media plan per week for various campaigns based on budget and objective
• Negotiated rates and secured media placement
• Maintained relationships with the client, partner agencies and vendors through daily communication
• Lead and participated in calls/meetings with the client and internally
• Prepared agendas and established deadlines for materials needed

Greenville, South Carolina

• Compiled specs, deadlines, etc. from media vendors
• Created and distributed media insertions orders & sent traffic to vendors
• Shared added value details and creative elements with the client once placed
• Managed monthly billing and budgets by assisting with tracking the year to date spend
• Assisted in gathering details for our quarterly added value reporting

Greenville, South Carolina

• Worked in the Health Management Department
• Learned systems such as Advantage and SmartPlus
• Updated billing reports
• Used Microsoft Excel to update spreadsheets and format information
• Researched radio stations and newspapers
• Requested Media Kits and rates from different media outlets

Clemson, SC And Greenville, SC

• Contacted decision-makers at area non-profit organizations to generate awareness of a community event benefiting non-profit groups
• Delivered promotional materials to the non-profits and followed up to ensure understanding of all communications
• Tracked progress and status of individual organizations