- Develop new business relationships in the Gaming, Animation & Music Sectors.- Generate and negotiate new partners for twofour54.- Presenting twofour54 to potential clients through direct communication in face to face meetings, telephone calls and emails.- Managing the sales process: lead generation; credentials pitch; asking questions; solution pitch; negotiation; close; handover to the account management team.-Managing and maintaining a pipeline and ensuring all sales administration is current using Salesforce CRM software.- Representative of twofour54 at industry events and tradeshows (Gamescom, Cabsat, IBC )

- Driving Key Accounts Business (Box & Projects) across the region; US$69 Million contract signature key milestone for Y2010- Promoting Hero product/solutions across key accounts (HD, 3G, 3D)- Direct involvement in project meetings, monitoring of project profitability, managing project variations and advising project team with handling customer issues - Identifying and developing Sales Potentials for Box and Project business

- Overseeing all regional assigned accounts, providing analysis & quotations to help achieve the Departmental goals - Client base includes: Ministries of Information, Middle East Broadcasters, Universities and production houses- Promoting Sony as the market leader in the region and strengthen its presence in territories that I cover

- Input to company newsletters and compiling articles for IT/Telecom publications (CommsMEA, Telephony Middle East Magazine) - Managing Sales Unit for ME in charges of Intel Telecom and Envox product lines- Sales Forecasting for Technology vendors and Resellers- Participating in industry events (MECT-UAE, Gitex -UAE, Arabcom-Tunisia)