FMCG business Leader with Passion for people, have a long and profound experience in RTM strategy development , building Capabilities and Transforming sales organizations for growth. Assumed roles from field sales To general management, locally and regionally (MENA) in multinational & multicultural organizations. (P&G -J&J -Unilever, Cadbury Schweppes, DAL Group, Wadi Food and others). Ex. Sales Director, General Sales Manager, Trade Marketing Manager, General Manager (GM), Country Manager and Head of Sales.These years of experience and passion is aiming Now to help businesses working in FMCG/CPG in the Egyptian market to accelerate their business growth through transforming and building their Sales organization capabilities and strategy, Optimizing RTM model in Egypt Market by Offering Support Services like : { Road Map to Sales and Distribution Excellence for growth }. which is A comprehensive Program. That Includes Channels and Trade Marketing - See featured Program outline Below.Also Trainings Management and Sales leadership Consultancy Track Record in Egypt:• Personal Care / Cosmetics and Makeup Company . Delivered Go to Market Strategy and Execution Plans, Trade Marketing Role development, Commercial strategy, Sales Skills Trainings , selection and recruiting.• Cosmetics and Home Care Company Delivered a Go to Market/Commercial Strategy Road Map.• Entrepreneur Startup Tech company-Delivered Sales Strategy and its execution transforming Product Proposition and Targeted Channels plus staff Training.All Services and The Program are Provided through working with teams on premises or/and through trainings and workshops. The focus is always on delivering results , Maximizing Sales, Accelerating Growth through A balanced approach between strategy formulation, support execution, focusing on rapid results delivery and a down-to-earth, collaborative & pragmatic approach with people and teams .