I am a third-year Eu university student, specializing in business administration. My academic journey has equipped me with a solid foundation in business principles, while my practical experience in our family business has provided me with real-world insights into the challenges and opportunities faced by local businesses aiming for global expansion.Understanding my family's business has made me realize my passion for running a business and the importance of a strategic marketing plan This hands-on experience taught me the difficulty of business operations and the critical role of marketing in driving growth. My goal is to further enhance our business’s international presence through innovative and data-driven marketing strategies.