Business بالعربي is an Arabic podcast that interviews CEOs, top businessmen, and entrepreneurs in the Middle East with the goal of providing valuable content related to business in Arabic. My role with them is to select segments from each episode that have the potential to go viral. I then create reels and clips from these segments, along with catchy titles that entice viewers to learn about the topic and keep watching the clip/reel until the end

Studio Al Jumhour is a media production company. One of our projects is a podcast show called Man 2 Man, focusing on the NBA. My role involves editing videos for the 'Man 2 Man' YouTube channel. These videos range from 15 to 30 minutes in length and are separate from the full podcast. Additionally, I create reels for social media to promote our YouTube content. I also work on improving the visibility of our videos on YouTube by optimizing them for search engines (YouTube SEO) and designing eye-catching thumbnails that follow the latest trends to increase click-through rates

- Managing social media pages for different brands (Ford, AAIB - البنك العربي الافريقي الدولي, Gulf Oil, BASF Egypt, and Bake Rolz) in terms of digital strategy, content creation, media buying, and design.- Maintaining daily communication with the client to ensure that our agency is fulfilling their needs and aligning with their objectives.- Delivering a monthly report that includes insights from the page (number of followers, number of posts, engagement rate, reach, impressions, top-performing posts, top-performing videos, etc.) and applying changes to the page based on the data.- Analyzing the performance of the different content pillars and formats posted and adjusting based on what is resonating with the audience on the page.- Establishing a strategy for posting frequency, tailored content pillars for each social media platform, and a rollout plan for the year.- Keeping an eye on ongoing trends on social media (formats, audio, etc.) and incorporating them into the brands we manage to ensure we are up-to-date and not missing potential growth opportunities.- Editing reels and vertical videos.- Designing visuals on Canva.

- Guiding participants in safe exercise practices.- Working to provide clients with the necessary knowledge and tools to improve their fitness levels.- Delivering fitness experiences to help achieve short- and long-term fitness goals.- Offering quality personal and small group training sessions to attract new clients.- Developing a digital strategy for the gym.- Monitoring and analyzing the performance of the gym's social media pages.

- Worked with the Digital Marketing team to enhance the gym's presence on social media (including message communication, post formats, brand guidelines, etc.).- Instructed members on the proper use of gym equipment and exercise techniques.- Collaborated with clients to design and implement exercise and conditioning plans that promoted wellness.- Achieved goals for training enrollment and customer retention to support the company's financial success.

- Managing social media pages for different brands in terms of digital strategy, content creation, media buying, and design.- Maintaining daily communication with the client to ensure that our agency is fulfilling their needs and aligning with their objectives.- Delivering a monthly report that includes insights from the page (number of followers, number of posts, engagement rate, reach, impressions, top-performing posts, top-performing videos, etc.) and applying changes to the page based on the data.- Analyzing the performance of the different content pillars and formats posted and adjusting based on what is resonating with the audience on the page.- Establishing a strategy for posting frequency, tailored content pillars for each social media platform, and a rollout plan for the year.- Keeping an eye on ongoing trends on social media (formats, audio, etc.) and incorporating them into the brands we manage to ensure we are up-to-date and not missing potential growth opportunities.- Editing reels and vertical videos.- Designing visuals on Canva.

- Copywriting messages for SMS campaigns, in-store messages, and push notifications.- Analyzing the different ordering platforms (call center, delivery, and online - website & app).- Supporting the brand manager in communication with the digital agency (creating briefs for upcoming campaigns, managing posts in terms of design and ensuring alignment with brand guidelines, etc.).- Performing data entry in the backend of the application and website.