Head Of Digital Marketing
CurrentLed a team of creative and executive professionals to manage 8 brands' digital channels, resulting in record-breaking sales across all branches, including the opening of the Wonderland amusement park.Implemented a data collection and analysis system to drive decision-making in CRM, employee performance, and marketing and sales campaigns, resulting in improved performance across all metrics.Managed all aspects of digital marketing, including content-driven marketing, social listening and text mining, data-driven marketing, app launches, digital advertising, market research, optimization of all marketing channels, and setting up sales funnels, resulting in an optimized and effective marketing approach.