- Budget and replan management - Manage channel profitability - Manage GTM

Managing GTM business through CRM and acquisition teamsSet Sales target forecasting per channel/city/region. Manage Trade spending/ Promotions/Trade discounts.Bundle-Led growth to increase and endorse customers retention.End to end customer life time value/cycle.

Manage and Establish company sales plan with the suitable GO To Market and structural

Manage and develop Greater Cairo Sales strategy and distribution through 7 distributors across Greater Cairo region.

Manage and develop Greater Cairo Sales strategy and distribution that will support our GTM , volume, market share, profile and revenue objectives and leverage our competitive edge within the market through our direct and indirect distribution , developing business plans and delivering all KPIs related to each area.

Develop an executional distributor sales strategy that will support our GTM , volume, market share, profile and revenue objectives and leverage our competitive edge within the market through distributor segmentation, allocating investment for each distributor, developing new pay for performance, developing business plans and delivering all KPIs related to each distributor.

• Plan and cascade the unit sales and market development objectives to the team within the unit.• Ensure proper and consistent coverage to all customers under geographical responsibility according to each customer call frequency.• Achieve distribution objective for all packages/brands according to each trade channel.• Ensure proper execution for all sales tools (coolers ... etc) under area with 100% integrity.• Managing properly company pricing strategy which includes both our… Show more • Plan and cascade the unit sales and market development objectives to the team within the unit.• Ensure proper and consistent coverage to all customers under geographical responsibility according to each customer call frequency.• Achieve distribution objective for all packages/brands according to each trade channel.• Ensure proper execution for all sales tools (coolers ... etc) under area with 100% integrity.• Managing properly company pricing strategy which includes both our products as well as competition pricing.• Ensure proper execution for sales systems via monitoring sales supervisor’s performance and comparing/evaluating versus global standards. • Provide ongoing coaching to all Supervisors within the unit and ensure they are properly equipped, trained and motivated to achieve their objectives.• Ensure proper roll out and sustain the implementation of Best Practice Tools within the unit• Develop strong relationship with Key accounts within the unit, this will include coordinating with Key account & On- premise manager on all call coverage & customer wiring• Report competitive activities to the Sales & Marketing Director as is and when it happens• Report infrastructure requirements within the unit as per market needs to the Sales & Marketing Director• Assess the unit sales staffing and skill requirements. Develop plans to address & AOP (Annual Operation Plan).• Ensure proper execution for all channels Show less

• Responsible for Bulk Water distribution across all Egypt.• Achieving the company quota & Objectives throw third party distributor (become in House in March 2010).• Handling budgets & AOP (Annual Operation Plan). • Responsible for trade and consumer promotions

• Achieving the department quota & the company’s objectives through Modern Trade channel for Pepsi & Chipsy.• Finalized Pepsi and Chipsy annual contract with three major chains in Egypt• Renewing annual agreements/contracts with major customers.• Represent a weight of 40% from total business of Cairo distribution unit• Presenting companies Quarterly Business Review for Pepsi & Chipsy.• Gaining Customers loyalty by maintaining strong relationship with them.• Identify our… Show more • Achieving the department quota & the company’s objectives through Modern Trade channel for Pepsi & Chipsy.• Finalized Pepsi and Chipsy annual contract with three major chains in Egypt• Renewing annual agreements/contracts with major customers.• Represent a weight of 40% from total business of Cairo distribution unit• Presenting companies Quarterly Business Review for Pepsi & Chipsy.• Gaining Customers loyalty by maintaining strong relationship with them.• Identify our dealers’ problems & solve them.• Handling customer related business with different departments.. Show less

• Responsible for top 40 super markets & top 2 wholesalers that work in the one way packages in Nasr City distribution area, with total annual sales 150,000 cases.• Represent a weight of 10% from total business of Cairo East distribution unit.• Responsible for handling the whole business needs for the 42 accounts, including service, cooler visibility, merchandising, POS materials, full distribution & availability of all brands & SKUs , floor & shelf space , handling objections… Show more • Responsible for top 40 super markets & top 2 wholesalers that work in the one way packages in Nasr City distribution area, with total annual sales 150,000 cases.• Represent a weight of 10% from total business of Cairo East distribution unit.• Responsible for handling the whole business needs for the 42 accounts, including service, cooler visibility, merchandising, POS materials, full distribution & availability of all brands & SKUs , floor & shelf space , handling objections , maximizing the business potential.• Leading a team of 8 people (3 Sales reps., 3 Helpers, 1 Merchandisers, 1 coordinator). Show less