A Research & Analytics professional in Business, Finance and Economy domain with over 20 years of experience spanning across industry-leading organisations such as Centre for Monitoring Indian Economy (CMIE), Thomson Reuters and IBM Corporation and cross functional experience ranging from Data Research & Analysis, Commercial Business Operations and Client Service Delivery. Well versed in the Art and Science of Information Gathering and Data Dissemination through Content Collection, Database Management, Product Development and Customer Service. A capability to provide Leadership to teams of various sizes and skill-sets coupled with an extensive experience in developing diverse data sets, conducting analytical research, establishing robust workflow processes and driving operational excellence.As a Data Miner, I believe in the credo of 4D - Dig data, Discern patterns, Derive insights and Drive decisions in the realm of Economics.After serving as an employee at three companies for over two decades, in 2017 I transitioned to be an entrepreneur by founding a big data analytics startup - InIm Research & Analytics. I also moved from working on Macro Economy to Micro Economy by turning focus from the one engine of the economy - Investments and Capital Markets - to the other engine - Consumption and Consumer Markets, and more importantly understanding Indian economy bottoms-up (village-town-district-state-country) than top-down.ImIn Research & Analytics develops cloud-based analytics products using ML models and data science tools that aim to provide Consumer Purchasing Power, Spending Potential, Buying Strength, Household Expenditure, Consumption Pattern, Market Size etc of any place/locality right from a village, town, city, metro, district, state and pin code across the entire Indian consumer market along with Value of Economic Activity, Earning Capacity, Income Distribution and related consumer demographics. These products are designed to provide Consumer Spend on the Demand side and help achieve Sales Efficiency on the Supply side. These are data inputs and research insights that cater to every company focused on India’s phenomenally huge consumer market such as FMCG, Financial Services, Consumer Durables, Retail and Online eCommerce. The products are also aimed to service financial institutions - banks, insurance, mutual funds, NBFCs etc - in strategising network distribution, resource mobilisation and credit allocation as well as government institutions - both State and Central - in development policy formulation and public finance productivity.