• Oversee marketing lead generation.• Create and assess a business marketing strategy.• Provide short and long term market forecasts, reports, and trends to assist business development in theacquisition of B2B clients.• Develop competitive pricing strategies.• Demonstrate company products and solutions.• Develop relationships with vendors.• Record customer interactions in lead tracking and customer issue tracking systems.

Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising mediaPlan advertising and promotional campaignsPlan advertising, including which media to advertise in, such as radio, television, print, online media, and billboards Negotiate advertising contractsEvaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisementInitiate market research studies and analyze their findings to understand customer and market opportunities for businessesDevelop pricing strategies for products or services marketed to the target customers of a firm Meet with clients to provide marketing or technical adviceDirect the hiring of advertising, promotions, and marketing staff and oversee their daily activities

- Monitoring the effectiveness of online marketing strategies, including social media sites and the website.- Providing social media support to all Citystars mall retailers. This includes managing their expectations and establishing good relationship with their marketing team - Developing a variety of marketing tools, such as brochures, and figured out which client could benefit.- Working directly with marketing managers and provided support during ongoing campaigns. - Brainstorming about marketing strategies and applying new methods to various client plans. - Work together with our Media Agency to manage Pay-per-click campaigns, Display, and Paid Social Media plans including budgeting, execution, reporting and optimization

- Assist management team in implementing marketing campaigns and strategies including social media, eBooks, newsletter, and web content- Assist in development of sales presentation collateral and content for speaking engagements- Develop and manage digital marketing campaigns- SEO, SEM, SMM, Mobile Marketing and general Digital consultancy for a range of clients and projects. - Work on printed material to supplement online products - Evaluate and report on strategic accomplishment to the team

- Developing, managing and designing layouts of communications such as presentations,newsletters, event support materials, research papers, and brochures.- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.- Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.- Owning and maintaining site analytics, metrics, and campaign reporting.- Generic knowledge of SEO and Adwords programs.

- Develops clear and effective written proposals/quotations for current and prospective customers.- Create, deliver, edit, and optimize marketing materials.- Organize conference sponsorships and trade show exhibitions.- Develop creative direction of all marketing and communication materials, including brochures, catalogs, press releases, e-mails, web content and other collateral. - Creating and developing new innovative ways to communicate the company message to their existing customers.- Keeps abreast of product applications, technical services, market conditions, competitive activities,advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas.