Khaled Mahmoud
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Khaled Mahmoud Email & Phone Number

User Acquisition Manager | Mobile Apps Marketing
Location: Cairo, Egypt 15 work roles 3 schools
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Role
User Acquisition Manager | Mobile Apps Marketing
Location
Cairo, Egypt

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Khaled Mahmoud is listed as User Acquisition Manager | Mobile Apps Marketing based in Cairo, Egypt. AeroLeads shows a matched LinkedIn profile for Khaled Mahmoud.

Khaled Mahmoud previously worked as User Acquisition Manager at Thndr and Growth Consultant at New Whys. Khaled Mahmoud holds Master Of Business Administration - Mba, Business Administration And Management, General from Rb College Of The United Kingdom.

Profile bio

About Khaled Mahmoud

With over 9 years of experience in Digital Marketing, I am a data-driven individual with a passion for collecting and analyzing data to drive actionable insights. My expertise lies in assisting companies in scaling operations and optimizing performance for enhanced results.I used to work as a digital media consultant, assisting companies worldwide in Switzerland, Germany, Canada, the US, KSA, UAE, Malaysia, and Kuwait.I strongly believe in the concept of "In God, I trust; the rest, I test." This motto underscores my commitment to utilizing data-driven strategies and testing methodologies to ensure the most effective outcomes.By leveraging my skills and knowledge, I have successfully contributed to the growth and success of various organizations, implementing data-backed strategies that have yielded tangible results.I am confident in my ability to deliver measurable impact and drive continuous improvement in digital marketing performance. My dedication to staying up-to-date with industry trends and my passion for achieving optimal results make me a valuable asset to any organization.

Listed skills include Social Media Marketing, Facebook, Social Media, Marketing, and 58 others.

15 roles

Khaled Mahmoud work experience

A career timeline built from the work history available for this profile.

User Acquisition Manager

Cairo, Egypt

*Lead and manage the Paid Marketing team to execute effective strategies for acquiring new users to THNDR& Rumble, utilizing various methods and channels.*Oversee and optimize day-to-day Digital Media campaigns across multiple platforms to drive user acquisition, ensuring optimal performance and ROI.*Develop and execute SEO and ASO strategies to increase organic traffic, improve search rankings, and enhance app positioning.*Implement A/B testing methodologies to refine… Show more *Lead and manage the Paid Marketing team to execute effective strategies for acquiring new users to THNDR& Rumble, utilizing various methods and channels.*Oversee and optimize day-to-day Digital Media campaigns across multiple platforms to drive user acquisition, ensuring optimal performance and ROI.*Develop and execute SEO and ASO strategies to increase organic traffic, improve search rankings, and enhance app positioning.*Implement A/B testing methodologies to refine and enhance campaign performance across all digital platforms, leveraging data-driven insights.*Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to align user acquisition efforts with overall business objectives.*Identify and target specific user segments through in-depth analysis and audience targeting to optimize campaign performance and maximize acquisition efficiency.*Work closely with the creative team to develop compelling and persuasive ad copy, landing pages, and marketing materials that resonate with the target audience. Show less

Mar 2023 - Oct 2024

Growth Consultant

Riyadh, Saudi Arabia

working with New Whys on the launch of Fahman App, a unique platform designed for kids in Saudi Arabia. I focus on every step of the launch process, making sure we set ourselves up for success.Pre-Launch:I help create a clear go-to-market strategy that speaks to our audience.I plan and set up event tracking and attribution settings so we can understand user engagement.I work on media and creative plans that will attract our target customers.I set up the necessary… Show more working with New Whys on the launch of Fahman App, a unique platform designed for kids in Saudi Arabia. I focus on every step of the launch process, making sure we set ourselves up for success.Pre-Launch:I help create a clear go-to-market strategy that speaks to our audience.I plan and set up event tracking and attribution settings so we can understand user engagement.I work on media and creative plans that will attract our target customers.I set up the necessary analytics tools and build dashboards for tracking our progress.I develop strategies for app store optimization to help users find us easily.Launch Phase:I manage digital advertising campaigns across different platforms to reach our audience.I run testing campaigns and keep a close eye on key performance metrics.I continuously optimize our campaigns to ensure we’re getting the best results.Post-Launch:I prepare reports and dashboards to review our performance and inform our next steps.I provide suggestions for improving the app and enhancing the user experience.I focus on strategies to increase conversion rates through product development. Show less

Jan 2024 - May 2024

Head Of Growth

Bahrain

As the Head of Growth at Malaeb, my primary focus is driving the company's expansion in the GCC region through strategic initiatives. Key Responsibilities:1. Establish and maintain robust dashboards to track essential metrics effectively.2. Design and execute experiments to enhance funnel performance and drive conversions.3. Implement various apps and frameworks to boost in-app engagement.4. Optimize search engine strategies to elevate organic traffic.5… Show more As the Head of Growth at Malaeb, my primary focus is driving the company's expansion in the GCC region through strategic initiatives. Key Responsibilities:1. Establish and maintain robust dashboards to track essential metrics effectively.2. Design and execute experiments to enhance funnel performance and drive conversions.3. Implement various apps and frameworks to boost in-app engagement.4. Optimize search engine strategies to elevate organic traffic.5. Collaborate with the Product and Tech teams to implement necessary tools and tracking mechanisms.6. Manage digital advertising campaigns across multiple platforms to acquire and retain users.7. Oversee email marketing campaigns to engage and retain users.8. Analyze and optimize the AARRR funnel to improve each stage of the user journey.9. Conduct experiments across all stages of the funnel to drive growth and efficiency.By spearheading these initiatives, I aim to propel Malaeb's growth trajectory and solidify its position as a market leader in the region. Show less

Apr 2022 - Oct 2023

Head Of Digital Performance & E-Commerce

Cairo, Egypt

As the Head of Digital Marketing at Zumra Food, I am entrusted with shaping and executing comprehensive digital marketing strategies across various timelines to align with broader marketing and business objectives. My role encompasses a range of responsibilities aimed at driving growth and maximizing ROI:Key Responsibilities:1. Develop and implement short, mid, and long-term digital marketing channel strategies that are in sync with overall marketing and business plans.2. Lead… Show more As the Head of Digital Marketing at Zumra Food, I am entrusted with shaping and executing comprehensive digital marketing strategies across various timelines to align with broader marketing and business objectives. My role encompasses a range of responsibilities aimed at driving growth and maximizing ROI:Key Responsibilities:1. Develop and implement short, mid, and long-term digital marketing channel strategies that are in sync with overall marketing and business plans.2. Lead digital marketing forecasting and budgeting processes, collaborating closely with finance and growth teams to optimize resource allocation.3. Drive country-level strategies for top-of-funnel campaigns to attract new customers.4. Collaborate with the growth team to orchestrate 360-degree product marketing and brand awareness campaigns through digital channels.5. Ensure achievement of key performance indicators (KPIs) such as traffic, sales, new customer acquisition, ROAS, ROI, and CPA within allocated budgets.6. Design localized acquisition and retention strategies tailored to individual markets, leveraging PPC, SEO, paid social, affiliates, and display channels.7. Mentor and empower the digital marketing team to foster growth, enhance skills, and meet performance targets.8. Establish and manage reporting mechanisms for various stakeholders, ensuring transparency and alignment at all levels of the organization.9. Stay abreast of internal and external digital trends and technologies to enhance channel performance continually.10. Spearhead growth initiatives and expand experiments to optimize campaign performance.11. Implement a robust testing framework to enhance overall performance across platforms and channels.Through these initiatives, I aim to drive Zumra Food's digital presence, elevate brand visibility, and drive sustainable growth in the competitive digital landscape. Show less

Jan 2021 - Apr 2022

Head Of Performance Marketing

United States

As the Head of Digital Performance at Jawabkom, I oversee a team of digital media experts within the Distribution Team to drive impactful strategies and achieve performance targets across multiple countries and platforms. My role is focused on optimizing spending, maximizing ROI, and ensuring successful campaign execution:Key Responsibilities:1. Lead and manage a team of digital media experts, overseeing day-to-day tasks and performance.2. Conduct in-depth analysis of spending… Show more As the Head of Digital Performance at Jawabkom, I oversee a team of digital media experts within the Distribution Team to drive impactful strategies and achieve performance targets across multiple countries and platforms. My role is focused on optimizing spending, maximizing ROI, and ensuring successful campaign execution:Key Responsibilities:1. Lead and manage a team of digital media experts, overseeing day-to-day tasks and performance.2. Conduct in-depth analysis of spending across all digital media channels to identify opportunities for optimization.3. Establish key performance indicators (KPIs) and performance metrics to track and measure success.4. Support the team in achieving their targets across active countries, including the UAE, Qatar, KSA, Kuwait, Egypt, Tunisia, Algeria, Libya, Iraq, Palestine, Bahrain, Oman, and the United States.5. Ensure target spending and acquisitions are met in each country and platform, maintaining a strategic focus on performance.6. Manage active campaigns across all digital media platforms with a spending budget exceeding $1 million per quarter.7. Implement mobile performance advertising strategies for subscription-based services on a global scale.8. Prioritize maximizing ROI as the primary goal, driving efficiency and effectiveness in all digital marketing efforts.Through effective leadership, strategic planning, and data-driven decision-making, I aim to drive performance excellence, optimize spending, and achieve significant ROI for Jawabkom across diverse markets and digital platforms. Show less

Nov 2019 - Dec 2021

Senior Performance Marketing

United States

• Create Media Plans Monthly & Quarterly For All Platforms.• Analyzes media plans to determine which would most effectively reach the target audience and increase Active’s profitability. • Implement digital campaigns in the following channels: Facebook/Instagram, Twitter, LinkedIn, Google (Search, Display, Shopping, Remarketing), YouTube, Quora/ Snapchat / Native Ads.• Optimize performance to improve CTR, impressions, clicks, CPA & CPLs• Provide Weekly reporting and… Show more • Create Media Plans Monthly & Quarterly For All Platforms.• Analyzes media plans to determine which would most effectively reach the target audience and increase Active’s profitability. • Implement digital campaigns in the following channels: Facebook/Instagram, Twitter, LinkedIn, Google (Search, Display, Shopping, Remarketing), YouTube, Quora/ Snapchat / Native Ads.• Optimize performance to improve CTR, impressions, clicks, CPA & CPLs• Provide Weekly reporting and tracking/pacing• Manage hundreds of thousands of dollars of advertising budget every month• Working in various Countries (UAE - KSA - Qatar - Kuwait - Bahrain - Egypt - Oman - Palestine - Tunisia - Algeria- Libya- Saudi Arabia - Iraq - South Africa - India) All Mena Region• Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Constantly learn and experiment in new effective bidding, ad placement, and management techniques.* Working on more than product(Jawabkom - Jawab Sale - Turbo Jet VPN mobile app) Show less

Sep 2018 - Jan 2020

E-Commerce Performance Specialist

Egypt

As Media Manager in the most lovely industry for me E-Commerce. I'm Responsible for The daily tasks related to Media & Advertising Tasks.*Manage Facebook-Instagram & Native Ads Campaign*Setup The Media Plan Quarterly. • Optimize performance to improve Sales, clicks, CPA & Engagement.• Provide Weekly reporting and tracking/pacing• Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit… Show more As Media Manager in the most lovely industry for me E-Commerce. I'm Responsible for The daily tasks related to Media & Advertising Tasks.*Manage Facebook-Instagram & Native Ads Campaign*Setup The Media Plan Quarterly. • Optimize performance to improve Sales, clicks, CPA & Engagement.• Provide Weekly reporting and tracking/pacing• Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Success to achieve From 0 to 500k Sales in 1 month Show less

Jul 2018 - May 2019

Digital Media Planner (E-Commerce)

Cairo Governorate, Egypt

Digital Media Planning & Buying is one of the most important roles in Digital Marketing and, as a Professional,l in this role i do what i have to do to optimize and meet the objectives of the Media plan to reach the best KPI's. Job Roles.Receive The brief from the clientsCreate Media PlansCreate Social Media ReportCreate a Media Plan ReportCreate a Media Analysis SheetOptimize , Edit , Schedule , Monitor The Digital Media for Clients Research &… Show more Digital Media Planning & Buying is one of the most important roles in Digital Marketing and, as a Professional,l in this role i do what i have to do to optimize and meet the objectives of the Media plan to reach the best KPI's. Job Roles.Receive The brief from the clientsCreate Media PlansCreate Social Media ReportCreate a Media Plan ReportCreate a Media Analysis SheetOptimize , Edit , Schedule , Monitor The Digital Media for Clients Research & setup Metrics and KPI's (Reach&Sales)Find Good Opportunities for the clientCreate Final Media Plan Full Presentations.Additional Skills & application usedExcel (Expert)Photoshop (Expert)Power Point (Expert)ChannelsFacebook (Expert)Instagram (Expert)LinkedIn (Expert)Twitter (intermediate)Google Ad words (Intermediate)Snapchat (Expert)Accounts1- Cairo Festival City2- Metro Market3- Fresh Food Market4- Hassab Labs5- Blom Bank Egypt6- Kheir Zaman Market7-FCB Barcelona Academy in Dubai8- Real Estate9- Dominos Pizza10- Carnistore11-Alex scope12- Uncle Sam's Resturant Show less

Jan 2018 - Dec 2018

E-Commerce Media Specialist

Egypt

As the Digital Marketing Manager at Kinetic, a 100% Egyptian clothing brand, my role is to drive sales and brand awareness through strategic social media campaigns and content creation. I am responsible for managing social media channels, engaging with the audience, and collaborating with the Digital Analytics team to track performance metrics and optimize campaigns:Key Responsibilities:1. Develop and execute social media campaigns to increase sales and enhance brand visibility for… Show more As the Digital Marketing Manager at Kinetic, a 100% Egyptian clothing brand, my role is to drive sales and brand awareness through strategic social media campaigns and content creation. I am responsible for managing social media channels, engaging with the audience, and collaborating with the Digital Analytics team to track performance metrics and optimize campaigns:Key Responsibilities:1. Develop and execute social media campaigns to increase sales and enhance brand visibility for Kinetic across platforms like Facebook and Instagram.2. Create compelling and engaging content for social media channels, ensuring consistency with brand messaging and aesthetics.3. Monitor social media channels for engagement opportunities, responding to comments, messages, and mentions to foster a sense of community and connection with the audience.4. Conceptualize and implement social activations around events, promotions, and collaborations to drive customer engagement and sales.5. Collaborate closely with the Digital Analytics team to track and monitor sales metrics, identifying areas for improvement and optimization.6. Provide regular reports on content performance, ad impressions, social engagement, and other relevant KPIs to measure the effectiveness of social media campaigns.7. Continuously analyze data and insights to refine social media strategies, optimize content, and drive better results.8. Stay up-to-date with social media trends, best practices, and platform updates to ensure Kinetic remains at the forefront of digital marketing.By leveraging social media as a powerful tool for sales growth and brand promotion, I aim to drive Kinetic's success in the competitive Egyptian clothing market and create meaningful connections with customers through engaging and impactful digital campaigns. Show less

Jun 2017 - Nov 2018

Senior Social Media Strategist

Egypt

As the in house social media subject matter expert, I am primarily responsible for serving existing clients, generating new business, and building the internal social capability within the agency.*Brand and campaign social strategy development, implementation, and measurement for all agency clients *Social Media Advertising Strategy & Planning (Facebook, Twitter , Instagram, Google &Linkedin)* Maintaining the agency's marketing is on the right track through constant… Show more As the in house social media subject matter expert, I am primarily responsible for serving existing clients, generating new business, and building the internal social capability within the agency.*Brand and campaign social strategy development, implementation, and measurement for all agency clients *Social Media Advertising Strategy & Planning (Facebook, Twitter , Instagram, Google &Linkedin)* Maintaining the agency's marketing is on the right track through constant research & development. * Developing Digital Marketing strategies for new clients. *Manage Ads Through different social media platforms ( Facebook , Twitter , Google Adwords , Linkedin & Instagram ) Show less

Jan 2017 - May 2018

Business Development Intern

6Th October

Develop and Create strong business model to achieve success at ICareer Training as a Training Center And also ICareer as recruiting agency Manage the training center Write the outlines for the courses Schedule with the trainers Interact with the attendees Create ICareer Community Manage with other training centers their programs and services to get their targetManage social media marketing as a team leader to achieve our goals at the social media through… Show more Develop and Create strong business model to achieve success at ICareer Training as a Training Center And also ICareer as recruiting agency Manage the training center Write the outlines for the courses Schedule with the trainers Interact with the attendees Create ICareer Community Manage with other training centers their programs and services to get their targetManage social media marketing as a team leader to achieve our goals at the social media through (Facebook, Twitter,LinkedIn,instagram)In the recruitment sideI manage the Facebook page, LinkedIn Develop campaigns to promote the organic and paid reach to achieve the target E-mail marketing Event management & ideas Market research Situation analysis Monthly reports Facebook ads Google adwords Make deals with other companies & startups Show less

Sep 2015 - Jan 2016

Social Media Specialist

6Th Of October City Cairo, Egypt

•Developing and implementing online marketing techniques to generate brand awareness and generate appropriate traffic on our online platforms (YouTube channel, website and social networks).•Developing an appropriate social media strategy to make use of social media avenues (FACEBOOK, TWITTER, LinkedIn and Pinterst , Behance , Word Press ) •Tracking, analyzing and monitoring Customer's online behavior. •Preparing weekly and monthly reports on our online presence.Prepare… Show more •Developing and implementing online marketing techniques to generate brand awareness and generate appropriate traffic on our online platforms (YouTube channel, website and social networks).•Developing an appropriate social media strategy to make use of social media avenues (FACEBOOK, TWITTER, LinkedIn and Pinterst , Behance , Word Press ) •Tracking, analyzing and monitoring Customer's online behavior. •Preparing weekly and monthly reports on our online presence.Prepare digital marketing campaigns in coordination Co-ordinate with the account management department in handling clients. Hold brain storming sessions with the C.E.O and the other teams to come up with new campaign ideas. Execute advertising campaigns on Facebook. Show less

Aug 2014 - Jan 2016

Microsoft Student Partner

Microsoft Egypt

As an MSP, you’ll be informed about the latest Microsoft technologies. You will acquire the tools and training to lead technology discussions on your campus. You will demonstrate the newest technologies, host tech events, and connect with like-minded students and faculty. You will be the one everyone turns to for answers and insights.

Oct 2012 - Feb 2014

Ranger

Egypt

Social Media Team at Microsoft Student PartnerResponsibilities:•Establish the social media channels.•Manage the social media accounts, such as facebook, twitter and youtube.•Taking Photos in the Event as a documentation and it help in in the campaign Uploading them on Microsoft social media platforms

Jan 2013 - Jan 2014
3 education records

Khaled Mahmoud education

Master Of Business Administration - Mba, Business Administration And Management, General

Studying International Masters of business administration Marketing management General Management Business Finance Strategic Management.

Digital Communication And Media/Multimedia

Cxl

Education record

Happy Land Language School
FAQ

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What is Khaled Mahmoud's role at their current company?

Khaled Mahmoud is listed as User Acquisition Manager | Mobile Apps Marketing.

Where is Khaled Mahmoud based?

Khaled Mahmoud is based in Cairo, Egypt.

What companies has Khaled Mahmoud worked for?

Khaled Mahmoud has worked for Thndr, New Whys, Malaeb, Zumrafood, and Jawabkom.

How can I contact Khaled Mahmoud?

You can use AeroLeads to view verified contact signals for Khaled Mahmoud, including work email, phone, and LinkedIn data when available.

What schools did Khaled Mahmoud attend?

Khaled Mahmoud holds Master Of Business Administration - Mba, Business Administration And Management, General from Rb College Of The United Kingdom.

What skills is Khaled Mahmoud known for?

Khaled Mahmoud is listed with skills including Social Media Marketing, Facebook, Social Media, Marketing, Digital Marketing, Photoshop, Online Marketing, and Management.

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