Khaled Mahmoud

Khaled Mahmoud Email and Phone Number

User Acquisition Manager | Mobile Apps Marketing
Khaled Mahmoud's Location
Cairo, Egypt, Egypt
About Khaled Mahmoud

With over 9 years of experience in Digital Marketing, I am a data-driven individual with a passion for collecting and analyzing data to drive actionable insights. My expertise lies in assisting companies in scaling operations and optimizing performance for enhanced results.I used to work as a digital media consultant, assisting companies worldwide in Switzerland, Germany, Canada, the US, KSA, UAE, Malaysia, and Kuwait.I strongly believe in the concept of "In God, I trust; the rest, I test." This motto underscores my commitment to utilizing data-driven strategies and testing methodologies to ensure the most effective outcomes.By leveraging my skills and knowledge, I have successfully contributed to the growth and success of various organizations, implementing data-backed strategies that have yielded tangible results.I am confident in my ability to deliver measurable impact and drive continuous improvement in digital marketing performance. My dedication to staying up-to-date with industry trends and my passion for achieving optimal results make me a valuable asset to any organization.

Khaled Mahmoud's Current Company Details

User Acquisition Manager | Mobile Apps Marketing
Khaled Mahmoud Work Experience Details
  • Thndr
    User Acquisition Manager
    Thndr Mar 2023 - Oct 2024
    Cairo, Egypt
    *Lead and manage the Paid Marketing team to execute effective strategies for acquiring new users to THNDR& Rumble, utilizing various methods and channels.*Oversee and optimize day-to-day Digital Media campaigns across multiple platforms to drive user acquisition, ensuring optimal performance and ROI.*Develop and execute SEO and ASO strategies to increase organic traffic, improve search rankings, and enhance app positioning.*Implement A/B testing methodologies to refine… Show more *Lead and manage the Paid Marketing team to execute effective strategies for acquiring new users to THNDR& Rumble, utilizing various methods and channels.*Oversee and optimize day-to-day Digital Media campaigns across multiple platforms to drive user acquisition, ensuring optimal performance and ROI.*Develop and execute SEO and ASO strategies to increase organic traffic, improve search rankings, and enhance app positioning.*Implement A/B testing methodologies to refine and enhance campaign performance across all digital platforms, leveraging data-driven insights.*Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to align user acquisition efforts with overall business objectives.*Identify and target specific user segments through in-depth analysis and audience targeting to optimize campaign performance and maximize acquisition efficiency.*Work closely with the creative team to develop compelling and persuasive ad copy, landing pages, and marketing materials that resonate with the target audience. Show less
  • New Whys
    Growth Consultant
    New Whys Jan 2024 - May 2024
    Riyadh, Saudi Arabia
    working with New Whys on the launch of Fahman App, a unique platform designed for kids in Saudi Arabia. I focus on every step of the launch process, making sure we set ourselves up for success.Pre-Launch:I help create a clear go-to-market strategy that speaks to our audience.I plan and set up event tracking and attribution settings so we can understand user engagement.I work on media and creative plans that will attract our target customers.I set up the necessary… Show more working with New Whys on the launch of Fahman App, a unique platform designed for kids in Saudi Arabia. I focus on every step of the launch process, making sure we set ourselves up for success.Pre-Launch:I help create a clear go-to-market strategy that speaks to our audience.I plan and set up event tracking and attribution settings so we can understand user engagement.I work on media and creative plans that will attract our target customers.I set up the necessary analytics tools and build dashboards for tracking our progress.I develop strategies for app store optimization to help users find us easily.Launch Phase:I manage digital advertising campaigns across different platforms to reach our audience.I run testing campaigns and keep a close eye on key performance metrics.I continuously optimize our campaigns to ensure we’re getting the best results.Post-Launch:I prepare reports and dashboards to review our performance and inform our next steps.I provide suggestions for improving the app and enhancing the user experience.I focus on strategies to increase conversion rates through product development. Show less
  • Malaeb
    Head Of Growth
    Malaeb Apr 2022 - Oct 2023
    Bahrain
    As the Head of Growth at Malaeb, my primary focus is driving the company's expansion in the GCC region through strategic initiatives. Key Responsibilities:1. Establish and maintain robust dashboards to track essential metrics effectively.2. Design and execute experiments to enhance funnel performance and drive conversions.3. Implement various apps and frameworks to boost in-app engagement.4. Optimize search engine strategies to elevate organic traffic.5… Show more As the Head of Growth at Malaeb, my primary focus is driving the company's expansion in the GCC region through strategic initiatives. Key Responsibilities:1. Establish and maintain robust dashboards to track essential metrics effectively.2. Design and execute experiments to enhance funnel performance and drive conversions.3. Implement various apps and frameworks to boost in-app engagement.4. Optimize search engine strategies to elevate organic traffic.5. Collaborate with the Product and Tech teams to implement necessary tools and tracking mechanisms.6. Manage digital advertising campaigns across multiple platforms to acquire and retain users.7. Oversee email marketing campaigns to engage and retain users.8. Analyze and optimize the AARRR funnel to improve each stage of the user journey.9. Conduct experiments across all stages of the funnel to drive growth and efficiency.By spearheading these initiatives, I aim to propel Malaeb's growth trajectory and solidify its position as a market leader in the region. Show less
  • Zumrafood
    Head Of Digital Performance & E-Commerce
    Zumrafood Jan 2021 - Apr 2022
    Cairo, Egypt
    As the Head of Digital Marketing at Zumra Food, I am entrusted with shaping and executing comprehensive digital marketing strategies across various timelines to align with broader marketing and business objectives. My role encompasses a range of responsibilities aimed at driving growth and maximizing ROI:Key Responsibilities:1. Develop and implement short, mid, and long-term digital marketing channel strategies that are in sync with overall marketing and business plans.2. Lead… Show more As the Head of Digital Marketing at Zumra Food, I am entrusted with shaping and executing comprehensive digital marketing strategies across various timelines to align with broader marketing and business objectives. My role encompasses a range of responsibilities aimed at driving growth and maximizing ROI:Key Responsibilities:1. Develop and implement short, mid, and long-term digital marketing channel strategies that are in sync with overall marketing and business plans.2. Lead digital marketing forecasting and budgeting processes, collaborating closely with finance and growth teams to optimize resource allocation.3. Drive country-level strategies for top-of-funnel campaigns to attract new customers.4. Collaborate with the growth team to orchestrate 360-degree product marketing and brand awareness campaigns through digital channels.5. Ensure achievement of key performance indicators (KPIs) such as traffic, sales, new customer acquisition, ROAS, ROI, and CPA within allocated budgets.6. Design localized acquisition and retention strategies tailored to individual markets, leveraging PPC, SEO, paid social, affiliates, and display channels.7. Mentor and empower the digital marketing team to foster growth, enhance skills, and meet performance targets.8. Establish and manage reporting mechanisms for various stakeholders, ensuring transparency and alignment at all levels of the organization.9. Stay abreast of internal and external digital trends and technologies to enhance channel performance continually.10. Spearhead growth initiatives and expand experiments to optimize campaign performance.11. Implement a robust testing framework to enhance overall performance across platforms and channels.Through these initiatives, I aim to drive Zumra Food's digital presence, elevate brand visibility, and drive sustainable growth in the competitive digital landscape. Show less
  • Jawabkom
    Head Of Performance Marketing
    Jawabkom Nov 2019 - Dec 2021
    United States
    As the Head of Digital Performance at Jawabkom, I oversee a team of digital media experts within the Distribution Team to drive impactful strategies and achieve performance targets across multiple countries and platforms. My role is focused on optimizing spending, maximizing ROI, and ensuring successful campaign execution:Key Responsibilities:1. Lead and manage a team of digital media experts, overseeing day-to-day tasks and performance.2. Conduct in-depth analysis of spending… Show more As the Head of Digital Performance at Jawabkom, I oversee a team of digital media experts within the Distribution Team to drive impactful strategies and achieve performance targets across multiple countries and platforms. My role is focused on optimizing spending, maximizing ROI, and ensuring successful campaign execution:Key Responsibilities:1. Lead and manage a team of digital media experts, overseeing day-to-day tasks and performance.2. Conduct in-depth analysis of spending across all digital media channels to identify opportunities for optimization.3. Establish key performance indicators (KPIs) and performance metrics to track and measure success.4. Support the team in achieving their targets across active countries, including the UAE, Qatar, KSA, Kuwait, Egypt, Tunisia, Algeria, Libya, Iraq, Palestine, Bahrain, Oman, and the United States.5. Ensure target spending and acquisitions are met in each country and platform, maintaining a strategic focus on performance.6. Manage active campaigns across all digital media platforms with a spending budget exceeding $1 million per quarter.7. Implement mobile performance advertising strategies for subscription-based services on a global scale.8. Prioritize maximizing ROI as the primary goal, driving efficiency and effectiveness in all digital marketing efforts.Through effective leadership, strategic planning, and data-driven decision-making, I aim to drive performance excellence, optimize spending, and achieve significant ROI for Jawabkom across diverse markets and digital platforms. Show less
  • Jawabkom
    Senior Performance Marketing
    Jawabkom Sep 2018 - Jan 2020
    United States
    • Create Media Plans Monthly & Quarterly For All Platforms.• Analyzes media plans to determine which would most effectively reach the target audience and increase Active’s profitability. • Implement digital campaigns in the following channels: Facebook/Instagram, Twitter, LinkedIn, Google (Search, Display, Shopping, Remarketing), YouTube, Quora/ Snapchat / Native Ads.• Optimize performance to improve CTR, impressions, clicks, CPA & CPLs• Provide Weekly reporting and… Show more • Create Media Plans Monthly & Quarterly For All Platforms.• Analyzes media plans to determine which would most effectively reach the target audience and increase Active’s profitability. • Implement digital campaigns in the following channels: Facebook/Instagram, Twitter, LinkedIn, Google (Search, Display, Shopping, Remarketing), YouTube, Quora/ Snapchat / Native Ads.• Optimize performance to improve CTR, impressions, clicks, CPA & CPLs• Provide Weekly reporting and tracking/pacing• Manage hundreds of thousands of dollars of advertising budget every month• Working in various Countries (UAE - KSA - Qatar - Kuwait - Bahrain - Egypt - Oman - Palestine - Tunisia - Algeria- Libya- Saudi Arabia - Iraq - South Africa - India) All Mena Region• Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Constantly learn and experiment in new effective bidding, ad placement, and management techniques.* Working on more than product(Jawabkom - Jawab Sale - Turbo Jet VPN mobile app) Show less
  • Pyramoda
    E-Commerce Performance Specialist
    Pyramoda Jul 2018 - May 2019
    Egypt
    As Media Manager in the most lovely industry for me E-Commerce. I'm Responsible for The daily tasks related to Media & Advertising Tasks.*Manage Facebook-Instagram & Native Ads Campaign*Setup The Media Plan Quarterly. • Optimize performance to improve Sales, clicks, CPA & Engagement.• Provide Weekly reporting and tracking/pacing• Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit… Show more As Media Manager in the most lovely industry for me E-Commerce. I'm Responsible for The daily tasks related to Media & Advertising Tasks.*Manage Facebook-Instagram & Native Ads Campaign*Setup The Media Plan Quarterly. • Optimize performance to improve Sales, clicks, CPA & Engagement.• Provide Weekly reporting and tracking/pacing• Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Success to achieve From 0 to 500k Sales in 1 month Show less
  • The App Concept
    Digital Media Planner (E-Commerce)
    The App Concept Jan 2018 - Dec 2018
    Cairo Governorate, Egypt
    Digital Media Planning & Buying is one of the most important roles in Digital Marketing and, as a Professional,l in this role i do what i have to do to optimize and meet the objectives of the Media plan to reach the best KPI's. Job Roles.Receive The brief from the clientsCreate Media PlansCreate Social Media ReportCreate a Media Plan ReportCreate a Media Analysis SheetOptimize , Edit , Schedule , Monitor The Digital Media for Clients Research &… Show more Digital Media Planning & Buying is one of the most important roles in Digital Marketing and, as a Professional,l in this role i do what i have to do to optimize and meet the objectives of the Media plan to reach the best KPI's. Job Roles.Receive The brief from the clientsCreate Media PlansCreate Social Media ReportCreate a Media Plan ReportCreate a Media Analysis SheetOptimize , Edit , Schedule , Monitor The Digital Media for Clients Research & setup Metrics and KPI's (Reach&Sales)Find Good Opportunities for the clientCreate Final Media Plan Full Presentations.Additional Skills & application usedExcel (Expert)Photoshop (Expert)Power Point (Expert)ChannelsFacebook (Expert)Instagram (Expert)LinkedIn (Expert)Twitter (intermediate)Google Ad words (Intermediate)Snapchat (Expert)Accounts1- Cairo Festival City2- Metro Market3- Fresh Food Market4- Hassab Labs5- Blom Bank Egypt6- Kheir Zaman Market7-FCB Barcelona Academy in Dubai8- Real Estate9- Dominos Pizza10- Carnistore11-Alex scope12- Uncle Sam's Resturant Show less
  • Kinetic Apparel
    E-Commerce Media Specialist
    Kinetic Apparel Jun 2017 - Nov 2018
    Egypt
    As the Digital Marketing Manager at Kinetic, a 100% Egyptian clothing brand, my role is to drive sales and brand awareness through strategic social media campaigns and content creation. I am responsible for managing social media channels, engaging with the audience, and collaborating with the Digital Analytics team to track performance metrics and optimize campaigns:Key Responsibilities:1. Develop and execute social media campaigns to increase sales and enhance brand visibility for… Show more As the Digital Marketing Manager at Kinetic, a 100% Egyptian clothing brand, my role is to drive sales and brand awareness through strategic social media campaigns and content creation. I am responsible for managing social media channels, engaging with the audience, and collaborating with the Digital Analytics team to track performance metrics and optimize campaigns:Key Responsibilities:1. Develop and execute social media campaigns to increase sales and enhance brand visibility for Kinetic across platforms like Facebook and Instagram.2. Create compelling and engaging content for social media channels, ensuring consistency with brand messaging and aesthetics.3. Monitor social media channels for engagement opportunities, responding to comments, messages, and mentions to foster a sense of community and connection with the audience.4. Conceptualize and implement social activations around events, promotions, and collaborations to drive customer engagement and sales.5. Collaborate closely with the Digital Analytics team to track and monitor sales metrics, identifying areas for improvement and optimization.6. Provide regular reports on content performance, ad impressions, social engagement, and other relevant KPIs to measure the effectiveness of social media campaigns.7. Continuously analyze data and insights to refine social media strategies, optimize content, and drive better results.8. Stay up-to-date with social media trends, best practices, and platform updates to ensure Kinetic remains at the forefront of digital marketing.By leveraging social media as a powerful tool for sales growth and brand promotion, I aim to drive Kinetic's success in the competitive Egyptian clothing market and create meaningful connections with customers through engaging and impactful digital campaigns. Show less
  • Social Media Club Egypt
    Content Stratgist
    Social Media Club Egypt Mar 2017 - Sep 2018
    Cairo Governorate, Egypt
  • Dotmasr
    Senior Social Media Strategist
    Dotmasr Jan 2017 - May 2018
    Egypt
    As the in house social media subject matter expert, I am primarily responsible for serving existing clients, generating new business, and building the internal social capability within the agency.*Brand and campaign social strategy development, implementation, and measurement for all agency clients *Social Media Advertising Strategy & Planning (Facebook, Twitter , Instagram, Google &Linkedin)* Maintaining the agency's marketing is on the right track through constant… Show more As the in house social media subject matter expert, I am primarily responsible for serving existing clients, generating new business, and building the internal social capability within the agency.*Brand and campaign social strategy development, implementation, and measurement for all agency clients *Social Media Advertising Strategy & Planning (Facebook, Twitter , Instagram, Google &Linkedin)* Maintaining the agency's marketing is on the right track through constant research & development. * Developing Digital Marketing strategies for new clients. *Manage Ads Through different social media platforms ( Facebook , Twitter , Google Adwords , Linkedin & Instagram ) Show less
  • Icareer Network
    Business Development Intern
    Icareer Network Sep 2015 - Jan 2016
    6Th October
    Develop and Create strong business model to achieve success at ICareer Training as a Training Center And also ICareer as recruiting agency Manage the training center Write the outlines for the courses Schedule with the trainers Interact with the attendees Create ICareer Community Manage with other training centers their programs and services to get their targetManage social media marketing as a team leader to achieve our goals at the social media through… Show more Develop and Create strong business model to achieve success at ICareer Training as a Training Center And also ICareer as recruiting agency Manage the training center Write the outlines for the courses Schedule with the trainers Interact with the attendees Create ICareer Community Manage with other training centers their programs and services to get their targetManage social media marketing as a team leader to achieve our goals at the social media through (Facebook, Twitter,LinkedIn,instagram)In the recruitment sideI manage the Facebook page, LinkedIn Develop campaigns to promote the organic and paid reach to achieve the target E-mail marketing Event management & ideas Market research Situation analysis Monthly reports Facebook ads Google adwords Make deals with other companies & startups Show less
  • Icareer Network
    Social Media Specialist
    Icareer Network Aug 2014 - Jan 2016
    6Th Of October City Cairo, Egypt
    •Developing and implementing online marketing techniques to generate brand awareness and generate appropriate traffic on our online platforms (YouTube channel, website and social networks).•Developing an appropriate social media strategy to make use of social media avenues (FACEBOOK, TWITTER, LinkedIn and Pinterst , Behance , Word Press ) •Tracking, analyzing and monitoring Customer's online behavior. •Preparing weekly and monthly reports on our online presence.Prepare… Show more •Developing and implementing online marketing techniques to generate brand awareness and generate appropriate traffic on our online platforms (YouTube channel, website and social networks).•Developing an appropriate social media strategy to make use of social media avenues (FACEBOOK, TWITTER, LinkedIn and Pinterst , Behance , Word Press ) •Tracking, analyzing and monitoring Customer's online behavior. •Preparing weekly and monthly reports on our online presence.Prepare digital marketing campaigns in coordination Co-ordinate with the account management department in handling clients. Hold brain storming sessions with the C.E.O and the other teams to come up with new campaign ideas. Execute advertising campaigns on Facebook. Show less
  • Microsoft
    Microsoft Student Partner
    Microsoft Oct 2012 - Feb 2014
    Microsoft Egypt
    As an MSP, you’ll be informed about the latest Microsoft technologies. You will acquire the tools and training to lead technology discussions on your campus. You will demonstrate the newest technologies, host tech events, and connect with like-minded students and faculty. You will be the one everyone turns to for answers and insights.
  • Microsoft
    Ranger
    Microsoft Jan 2013 - Jan 2014
    Egypt
    Social Media Team at Microsoft Student PartnerResponsibilities:•Establish the social media channels.•Manage the social media accounts, such as facebook, twitter and youtube.•Taking Photos in the Event as a documentation and it help in in the campaign Uploading them on Microsoft social media platforms

Khaled Mahmoud Skills

Social Media Marketing Facebook Social Media Marketing Digital Marketing Photoshop Online Marketing Management Photography Teamwork Social Networking Team Leadership Google Adwords Training Time Management Microsoft Office Marketing Communications English Business Development Sales Youtube Positive Attitude Advertising Typing Mobile Marketing Project Management Facebook Advertising Microsoft Excel Google Analytics Team Management Linkedin Advertising Twitter Marketing Marketing Strategy Research Mobile Adv Online Programatic Advertising Social Media Advertising Basecamp Digital Media Content Strategy Slack Media Analysis Analytical Skills Data Analysis Google Trends Budget Management Marketing Budget Management Media Planning Remarketing Windows Event Photography Social Business Leadership Marketing 3.0 Persuasive Presentation Skills Human Resources Twitter Telephone Skills Behance Customer Service Editing

Khaled Mahmoud Education Details

Frequently Asked Questions about Khaled Mahmoud

What is Khaled Mahmoud's role at the current company?

Khaled Mahmoud's current role is User Acquisition Manager | Mobile Apps Marketing.

What schools did Khaled Mahmoud attend?

Khaled Mahmoud attended Rb College Of The United Kingdom, Cxl, Happy Land Language School.

What are some of Khaled Mahmoud's interests?

Khaled Mahmoud has interest in Work, Photoshop, Social Marketing, Browsing Internet, Marketing, Listening Mouhamed Mounir, Playing Football, Photography, Edit My Photos On Lightroom.

What skills is Khaled Mahmoud known for?

Khaled Mahmoud has skills like Social Media Marketing, Facebook, Social Media, Marketing, Digital Marketing, Photoshop, Online Marketing, Management, Photography, Teamwork, Social Networking, Team Leadership.

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