Hala is enabling the lives of customer in the UAE by digitizing taxis, bringing a safe, affordable, convenient, higher quality and more personal service to everyone. We are bringing our captains to the new digital economy, providing advanced mapping and journey planning tools to best serve their customers with the highest quality ride possible. Reimagining the way we move.'

At Careem, we are driven by the purpose of simplifying the lives of people and building an awesome organisation that inspires. Based in Dubai, we started our journey as a pioneer of the Middle East’s ride-hailing economy. Today, Careem is the region’s everyday Super App operational in 13 countries and over 100 cities. The Super App provides a host of daily services that people need to move around, to order things and to transfer money in one unified smartphone app. Our goal is to simplify people’s daily lives so that they can spend their precious time and mindshare on things that really matter and on realizing their potential.Managing 7 Emerging Markets (Qatar, Kuwait, Bahrain, Algeria, Morocco, Lebanon, Palestine) for ride hailing , box and food verticals.

Managing 4 countries in the GCC (Qatar, Kuwait, Bahrain, Oman) to ensure their growth and profitability.Delivering on their respective P&Ls to ensure growth and profitability . Ensuring customer experience and service is running efficiently and optimally across all markets.

Managing the VAS and Adjacent services product portfolio within the consumer division. This includes P&L responsibility covering four main product areas: messaging, VAS, content and adjacent business.

- Group product management of non voice products and services across Zain operations in Kuwait, Jordan, KSA, Bahrain, Iraq, Lebanon, Sudan and Morocco.- Driving of key initiatives across the group in areas such as broadband, mobile data, content, convergence, devices and enterprise solutions.- Support and direction for projects in Zain countries which range from 3G/4G roll out and pricing, product convergence, enterprise solutions.

- Responsible for the consumer customer base from a P&L perspective and encompassing all voice and data services.- Marketing Management of a portfolio of segments & products including prepaid, postpaid, fixed & mobile broadband, content, VAS and mobile data services.

Responsible for the strategising and delivering on the revenues and roadmaps for the entire non voice portfolio of services within Zain Jordan across mobile and broadband services.Execution of programs and initiatives that will help deliver the business objectives, as well as the strategic thinking and direction needed to manage this fast changing business.Key Accountabilities• Responsible for profit & loss responsibilities for portfolio revenue of $64 million.• End to end product marketing management of non voice service portfolio, while liaising with all internal supporting groups such as IT, Engineering, Sales, Care and Marketing communications.• Increasing usage and penetration of mobile data services and thus meeting the annual budget target.• Continuously keeping up to date with the latest trends and technologies and assessing the needs to launch them in the local market.

Optus is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. In 2001 SingTel became the parent company of Optus.Optus employs over 11,000 staff within Australia and serves more than 7 million customers on mobile, broadband and fixed telephony. In 2009, Optus's operating revenue reached $8.3 billion for the year, thus contributing 62% of the Singtel group's revenue.; Content, Applications and Premium ServicesResponsible for the end to end management of the content, applications and premium service product portfolios across mobile and broadband, with the key objectives of meeting annual revenue and penetration targets for products and services under this category. Responsible for the strategic, creative and effective product management support by managing assigned product categories and service quality elements. Execution of marketing programs and initiatives that will help deliver the business objectives, as well as the strategic thinking relevant to the products in their category to be able to drive closely the business direction.Key AccountabilitiesProfit & loss responsibilities for portfolio revenue of $52 million. (AUD)Build the following business under the Content and Premium Services category to strengthen OPTUS' standing in the Content-Driven mobile data market for both mobile and broadband product segments.Strengthen consumer data business through increasing subscriber adoption of bearer-driven products and services across the above categories.Launch key acquisition (penetration) and usage stimulation programs.Develop and implement annual Marketing Plan and Product Roadmap to achieve AOP targets in line with division objectives, for the content and applications category Brief Research and Strategy, source secondary data, conduct analysis into markets in Australia and comparable markets

Achieved set yearly target of 14 % data and content services revenue share contribution towards total company revenue. Defined Mobile data services budgets, strategy and targets for 2006-2007. Planned yearly data products and services roadmaps.Launched group level projects across other group operators including FIFA world cup SMS, MMS, video alerts and WAP portal.Leading on the community strategy throughout the organisation by working with all marketing product divisions including prepaid, postpaid, corporate, international and roaming. US Government certificate of appreciation for Blackberry service delivery to US Embassy. Managed a team of 6 product specialists in addition to a cross functional task force of 9 members for the community strategy project.