Khaled M Riad Email & Phone Number

Dubai, Ae

United Arab Emirates

Dubai, United Arab Emirates

Riyadh

- Reporting to CEO with full responsibility over channels including strategic planning, projects, direct sales, indirect distribution, partner management, retail, franchise, digital operation, partners, VIP, FTTH, customer experience, terminals and devices. - Managed marketing for almost 1 year as an acting CMO - Fully responsible for an annual revenue of $3.9B and 10M subscribers base & 250k FTTH

Tanzania, Ghana, Chad, Rwanda And Senegal

- Role reports to Africa CEO and hand on / dotted line to Opcos' CEO's for the strategy development and execution of it. - Develop commercial strategic platforms and lead the transformation by managing and growing channels at all channels / customers touch points, partners, data, devices, operations, customer experience and call centre. - Restructure the organization and business by developing channels to generate active subs and sustainable revenue while monitoring cost and managing budget.- Executing developed plans on the ground to maximize impact on top and bottom lines. - Turning cost centers into profitable revenue generating areas, example call center. - Developed Tanzania and currently focusing on Ghana full transformation.

Doha - Qatar

⎫ Commercial Senior Director lead for Asiacell – Iraq, Ooredoo Algeria, Ooredoo Tunisia, Myanmar & Ooredoo Oman and responsible for setting the right commercial strategy including segment & pricing, network, data monitization, S&D and regionalization and segmentation strategy to drive revenue / subs share with a full P&L responsibility. ⎫ Leading the Group Sales, Distribution & Devices Strategy within our 14 countries to effectively deliver almost 95% of OG’s annual revenues and 99% of total GA’s by managing and developing OpCos to expand overall direct and indirect channels in addition to distribution systems including Retail, Online, Agents, Dealers, Planning & Strategy, Key Accounts (SiS), Door to Door & Vans as well as Channel Marketing by setting / defining the appropriate detailed strategy to assure overall horizontal and vertical expansion and delivery of Group’s AOP of $ 9.7B. ⎫ Devices: Set OG detailed strategy for devices focusing on increasing smart phone penetration through new acquisitions and migration from 2G to 3G. Managed to increase penetration from 24% in 2014 to 40% in 2015. ⎫ Pre-opening experience “Myanmar”: Lead the commercial discussion and negotiation and wrote the bid to win the license in Myanmar. Moreover was responsible to set the startup commercial strategy and executional distribution plans to service 55M customers and execute among 30K retailers.⎫ Growing market share in every country we operate was the key objective in addition to designing the segmented channel strategy focusing on targeting HVC and enhancing our CLTV by linking our commissions and incentives to performance. ⎫ Interactions and building a strong business relationship with CEO’s, CCO’s, Directors of Marketing as well as S&D in addition to group function heads. Details of my job description, role profile and EPM achievement will be shared once requested.

Ooredoo Group - Hq

Leading the sales organisation and its different business segments in the world's fastest growing telecom group and managing 15 countries by creating a winning culture and setting strategic pillars focusing on maximizing our revenue and subscribers base market share in addition to creation of a picture of success by country.

Vodafone Egypt

Heading the Sales and Channel Marketing role with a full responsibility in managing corporate, distribution and expanding our route to market to widen subscribers base (reached 37MM) and to deliver & achieve an annual revenue of $ 2 Billions while managing our cost structure, a budget of $ 140M, a strong direct and indirect team of almost 800 employees.

M.East Bu Based In Bahrain

General Manager role managing 50% of the M.East BU, reporting to M.East President, with a full P&L reponsibility over Key GCC countries and Yemen.

M.East Business Unit

Country Manager role managing a portfolio of markets and countries and reporting to M.East PresidentCountries managed: Bahrain, Qatar, Kuwait, Yemen, Lebanon & Jordan

Working as a marketeer with full P&L and volume responsibility on all key accounts within North East Africa Region. The job included managing top international and local accounts and working as a country marketing head for McDonald's account. Won a worlwide marketing excellence award.

Managed Sales & Marketing and expansion plans including setting and executing our annual business plans.

Managed the S&D function and managed to expand market share Vs.Local brands by expanding our distribution footprints in all channels and regions. Local player share price dropped from LE 10.7 to 5.7 and we managed to reduce cometitors share and we were able to buy them out and dominate the market.

- Managed three regions in Egypt including East delta & Canal, West Delta and Alexandria as well as Upper Egypt. - Above regions represented 75% of the total volume and revenues of Coca-Cola in Egypt.

Managed a hotel of 750 rooms, 12 food and beverage outlets and the largest ballroom in Egypt. Total employees of 1200.

Executive Leadership Develooment Program, Ldp / Idp, With Merit

- Leadership - Project Management

Mini Telecom Mba, Mba

Mini MBA in Telecom

Mba, Marketing

Activities and Societies: MBA - finished 4 courses with A* grade. Courses finished are : - Finance - Accounting - Marketing - HR

Master'S Degree, Strategic Distribution Excellence, With Merit

Executive diploma degree in Supply chain, logistics and distribution projects. Studied and implemented projects for almost 9 months.

Ba, Faculty Of Tourism & Hotels Management

Studied hotel management focusing on Sales, Marketing and Customer experience.