Khaled Shoukry Email & Phone Number

New Cairo City, Cairo Governorate, EG

Egypt

• Step change in my career, where building a new business in pharmacutical industry to become more than 1000M LE over the next 3 years.
• Set-up long term & Short term goals for the organization
• lead, in conjunction with the Management, the development of the Company’s strategy;
• ensure that expenditures of the Company are within the accredited annual budget.
• Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth
• Maintain a deep knowledge of the markets and industry to develop and lead the organization transformation into a large company.

Egypt

• Leading a business of ~ 2.9 billon Turnover with four plants and more than 8,000 employees. The 2nd largest player in salty snacks business in Egypt.
• Developing and leading business &organization transformation for such large and local co.
• Responsible about leading the development & execution of the Company’s long term strategy with a view to creating shareholder value.
• Assess the principal risks of the Co. to ensure that these risks are being monitored and managed for effective internal controls and MIS.
• Ensure that the Co. has appropriate systems to enable it to conduct its activities both lawfully and ethically for maintaining Company’s high standards of corporate citizenship and social responsibility wherever it.
• Ensure that the Directors are properly monitored as well as informed with sufficient information to ensure the integrity of all public disclosure by the Company.

Beirut

• Leading almost 19 countries with almost 9 PepsiCo bottlers in Africa. In size, it exceeds $ 1215MM in revenue and more than 15 plant facilities across the countries.
• Deliver key business objectives (volume, market share, and revenue).
• Build a franchise operation capability and skills.
• Setting Marketing strategy and Execution plans
• Trade channel development
• Business plan development, Execution and alignment process.

• Leading total bottler organization in Syria to achieve and exceed its revenue, volume, and profit planned targets. Meanwhile manage board owner’s expectations to expand business portfolio.
• Deliver P&L objectives.
• Grow brand share and numeric distribution effectively through annual commercial plan.
• Deal and manage decisions through board owners.
• Lead 2 production facilities, 13 distribution centers, a nationwide organization with over 1800 employees, and with turnover of more than $ 100MM annual.
• Lead multifunctional departments within budget and company policies.

• Prepare, communicate and implement through the Sales & Distribution team the annual sales operating plan AOP.
• Agree performance objectives with direct reports (and ensure the same is converted to all units/functions up to a CR level) based on RAMS and market execution initiatives.
• Support, sponsor roll out and sustain the implementation of Best Practice Tools.
• Develop company’s strategy & policy related to: pricing. Line up. Credit terms, stock holding, marketing plans execution, etc. with general manager.
• Liaise with other departments within the company to ensure that support required to achieve AOP objectives is provided.
• Consistently review the financial impact of all activities & manage within agreed budget.

• Participate in the preperation of the AOP and Strategic plan.
• Prepare communicate, and implement through the sales team capability agenda and trade visibility.
• Establish the knowledge of NCB's and manage the transition phase for unique business opportunities and channels.
• Define methodology of distributing NCB's within the current operation effectively.
• Liaise with other departments (Fin., logistics, and operations) to reduce non added value costs.
• Manage and develop additional logistical requirements for NCB's and manage enrollment within the operation.

• Lead 4 distributors in Lebanon, syria, Jordan and cyprus to deliver Sales & Marketing plan.
• Develop the AOP for the region and communicate to the distributors for alignment and execution.
• Lead trade marketing calendar through CMO organization for 4 categories.
• Execute through the sales force of distributor/s the year initiatives with measure and monthly support.
• Lead supply chain /product availability for multip countries through yearly forecast set by SKU.
• Work across functions to support distributor/s expansion plans.

• Lead the organized and traditional trade in Egypt through P&G Sales force.
• Develop and implement AOP and strategic planning for every trade channel.
• Develop and recruit sales organization.
• Lead performance evaluation / rating for sales organization
• Develop and Implement Go To Market strategy for every Category / channel.
• Participate and lead trade marketing calendar development for every category / channel

• Lead sales organization in Saudi Eastern Province & Bahrain to deliver AOP objectives.
• Execute the sales plan for the region and achieve the sales volume, marketing execution plan while delivering high customer service objectives through effective leadership and maxium utilization of the region sales team.
• Set / achieve volume target for the region by package and category.
• Develop and implement the in-store sales visibility standers.
• Develop and implement trade coverage plan to increase market share and penetration.
• Participate in developing the annual marketing calendar for Eastern and Bahrain region.

• Handling 25% of Saudi Arabia business, in 6 sales branches, for more than 30 major brands, through sales organization of over than 65 people with different background and different positions. Ability to set sales.
• Being the best Sales organization among other AP markets in the last 2 years in terms of building business ans organization capacity.
• Selected as the best sales manager in AP for P&G sales master club in 1996.
• Establish an excellent team effort by all Eastern branches resulted to outstanding volume growth.
• Contributed significantly to Saudi business growth.
• Lead a significant market share growth on core brands.

• Lead a category team of brand, finance, product supply, and product development to meet sales opportunities in 6 countries of AP. The category share was a 40% market share on shampoo, and 30% market share on Soap.
• Develop brand promotion across 6 countries in line with company long term objectives. More than 5 new brand introductions, 10 brand initiatives were developed in 2 years time.
• Develop sales objectives, brand fact book, and sales organizers for 5 major brands.
• Develop brand point of sales materials according to brand position and market need.
• Control product pipe line to avoid out of stocks with high turn over brands.
• Develop a special brand drives that can defense and attack competition.

Saudi Arabia

• Handling wholesale and retail business for 40% of Eastern District business, with more than 800 customers via 15 sales sections Manager.
• Set sales estimate by cutomer by brand on monthly basis upon brand initiatives and trade stocks.
• Develop a coverage plan by section enable the organization to meet sales target and brand introduction.
• Provide on Job training for all people, supported with a special assignments enable to upgrade people skills.
• Conduct sales business meeting with a clear sales direction of what, how, and when do we need to acheive company objectives.
• Handling the distribution of 35 brands with 122 SKU across all trade channels.

• Handling wholesale and retail business for 45% of Riyadh business.
• Sell monthly target to 100% of the customers. (35 of wholesale / retail customer).
• Achieve superior in-store presence for 100% of P&G brands. (35 brands with 122 SKU)
• Handle the top 3 retailer’s customers (Azizah, Sarwat, Tamimi) in Riyadh and achieve breakthrough ideas on sales fundamentals.
• Establish a strong data base enable me to write a monthly sales report, and develop my customer sales organizers.
• Manage sales allocation by brand not to over spend on any of these brands.