With over 14 years of expertise in event management, brand strategy, public relations, and conceptual design, Khaled is an industry standout. This year, he strategically expanded operations to Jordan and KSA, acquiring new clients and solidifying his impact.Khaled's unique ability to connect with people drives the conceptualization and execution of high-profile events. His passion for entertaining the masses translates into experiences that captivate audiences, boost brand awareness, and drive revenue.A master at seamlessly integrating digital channels, Khaled crafts omnichannel experiences, maximizing reach and engagement. His exceptional track record, creative flair, and strategic approach make him a trusted collaborator for brands of all sizes, delivering captivating experiences that yield tangible business results

Destination Senior Manager

As the master developer of KAEC, Emaar, The Economic City (EEC), I was instrumental in pioneering the entertainment boom in KSA. I helped establish a fruitful partnership with the General Entertainment Authority (GEA), which set the stage for hosting various events on an unprecedented scale.At KAEC, I was charged with leading the formation of the Destination Management Office, a critical component in enhancing the city's commercial appeal and driving tourism. My efforts revolved around increasing visits to KAEC and commercializing its existing asset base.To that end, I successfully positioned KAEC as the prime location for shooting TVC’s, films, and promotional videos, resulting in a new source of income for the city. Simultaneously, I was responsible for attracting sponsors and developing sponsorship kits, ensuring that every event enjoyed the necessary financial backing.With astute financial and operational management skills, I managed P&L and the Destination Management Office (DMO) budget, ensuring that the DMO transformed from a cost to a profit center, further enhancing the overall value proposition of the city.My excellent communication skills were put to good use, as I effectively promoted KAEC events, sponsored events, and exhibitions on all KAEC official channels of communication.I was responsible for managing and hosting activations, inaugurations, grand project openings, and other high-profile events. Some of the top events that I successfully executed include: Omar Khayrat Orchestra Night, Top CEO Awards, MIT Entrepreneurial Contest, MBC Actionha, MBC Got Talent, Bentley Tour, MISK Foundation Yearly Book Fair, NEXT Markathon, Eid Festivals, Hannibal Race, City Quest Event 15, Yanni, Rahbaniat, Chab Khaled & Nelly, including hosting the first international rap concert in KSA featuring artist Nelly.Leveraging my extensive experience in event management, I was able to help KAEC achieve significant milestones throughout my tenure.

As the exclusive Jordanian/Middle East agent for leading European industry raw materials, expert French producers of fragrances and flavors, as well as beauty products and cosmetics, Murjan Business Development positioned itself as a leading provider of goods for the region.In this role, I was tasked with setting the branding and pricing strategy, enabling Murjan to achieve a significant share (more than 20%) of the market. My core responsibilities revolved around planning, organizing, and managing all sales activities and budgets, including developing forecasts, engaging with clients and prospects, and ensuring that all sales objectives and targets were met. To further promote business growth, I conducted thorough market analyses, identifying new sales and business opportunities, which enabled Murjan Business Development to stay ahead of the curve in terms of industry trends and requirements.In this role, I leveraged my experience in brand management, pricing strategy, sales management, and market research, effectively driving business outcomes that delivered sustained growth and profitability. By promoting the quality and value of Murjan's product offering, I enabled clients across the region to achieve their business objectives, and establish effective and robust partnerships with our company.

Kenny is a multi-brand lifestyle concept store that emerged as an instant hit in the Jordanian market, quickly positioning itself as a trend-setting fashion power for Amman's fashionable crowd.As the Operations Manager, I was responsible for building strong relationships with designers, labels, and showrooms, enabling Kenny to remain at the forefront of industry trends and sourcing high-quality products.Using my experience in building internal capabilities, including tech startups and scaling processes, I helped to establish the necessary people, processes, and technologies to foster growth and enable the organization to achieve its objectives.To maintain a strong customer base, I oversaw customer relationship management (CRM), ensuring that clients received the best possible experience from each interaction. This approach was further strengthened by my expertise in visual merchandising and organizing onsite fashion events and fashion shows, creating an immersive experience that left a lasting impact.Additionally, I was responsible for building a strong PR presence in leading fashion magazines, positioning Kenny as a fashion influencer and thought leader across the region. This strategic approach enabled the store to engage with audiences on a more meaningful level, expanding its reach and influence in the market.My tenure was defined by a results-focused mindset, constantly monitoring overall effectiveness of promotions, launches, and other marketing initiatives, devising new strategies and incentives to increase sales and retention. By leveraging my skills in sales management, marketing, and trend analysis, I was instrumental in driving Kenny's continued success and growth in the region.

As the Store Manager of Ebel Collection Miami, I was responsible for overseeing the day-to-day operations of the store, ensuring that customers received the best possible experience every time they engaged with the brand. My innovative thinking played a critical role in driving sales and increasing customer engagement. I constantly suggested new ideas for promotion, events, and campaigns to attract and retain customers, leveraging my expertise in marketing, trend analysis, and customer behavior to develop effective strategies that delivered tangible business outcomes. With a keen eye for detail, I monitored the overall effectiveness of promotions, launches, and other marketing-related activities, continuously assessing and refining campaign strategies to ensure that they were aligned with the brand's overall objectives.My expertise in sales and customer service was especially valuable, as I was responsible for supporting all assigned wholesale accounts, monitoring the growth of every account, and ensuring that all relationships were nurtured effectively across the entire customer lifecycle.To enable the success of the store, I was responsible for training the sales staff, ensuring that they possessed the necessary skills to provide a consistent and engaging customer experience. I also served as a problem solver and team leader, managing potential conflicts, and ensuring that all store operations ran smoothly.Finally, my visual merchandising expertise was put to good use, as I oversaw the store's overall aesthetic and product presentation. By maintaining a consistent visual identity, I helped to establish Ebel Collection Miami as a leading lifestyle brand in the highly competitive Miami market.

As the founder of B Unique, my passion for fashion retail and wholesale was instrumental in establishing a successful business in the industry. Leveraging my education in business administration, I was able to develop a strategic approach that enabled B Unique to establish excellent vendor/client relationships.My core responsibilities included seasonal buying trips to US exhibitions and NY fashion showrooms, providing the company with the latest trends and styles from a range of established and up-and-coming brands.Additionally, by leveraging my networks in Latin America, particularly Colombia and Venezuela, I was able to establish wholesale channels that enabled B Unique to expand its reach and impact in the international market.To ensure smooth operations, I was also responsible for managing the shipping of collections from the supplier to the store, coordinating logistics and ensuring that timelines were consistently met.My deep expertise in fashion buying and customer relationship management was a critical driver of the company's success. By bringing in new collections and continuously improving the customer experience, I was able to build a loyal base of customers who consistently returned for the unique styles and personalized service that B Unique provided.My vision, strategic approach, and attention to detail were instrumental in driving the success of B Unique, which went on to establish itself as a leading fashion retail and wholesale provider in the industry.