City Activation Manger, Dmo
Saudi Arabia
As the master developer of KAEC, Emaar, The Economic City (EEC), I was instrumental in pioneering the entertainment boom in KSA. I helped establish a fruitful partnership with the General Entertainment Authority (GEA), which set the stage for hosting various events on an unprecedented scale.At KAEC, I was charged with leading the formation of the Destination Management Office, a critical component in enhancing the city's commercial appeal and driving tourism. My efforts revolved around increasing visits to KAEC and commercializing its existing asset base.To that end, I successfully positioned KAEC as the prime location for shooting TVC’s, films, and promotional videos, resulting in a new source of income for the city. Simultaneously, I was responsible for attracting sponsors and developing sponsorship kits, ensuring that every event enjoyed the necessary financial backing.With astute financial and operational management skills, I managed P&L and the Destination Management Office (DMO) budget, ensuring that the DMO transformed from a cost to a profit center, further enhancing the overall value proposition of the city.My excellent communication skills were put to good use, as I effectively promoted KAEC events, sponsored events, and exhibitions on all KAEC official channels of communication.I was responsible for managing and hosting activations, inaugurations, grand project openings, and other high-profile events. Some of the top events that I successfully executed include: Omar Khayrat Orchestra Night, Top CEO Awards, MIT Entrepreneurial Contest, MBC Actionha, MBC Got Talent, Bentley Tour, MISK Foundation Yearly Book Fair, NEXT Markathon, Eid Festivals, Hannibal Race, City Quest Event 15, Yanni, Rahbaniat, Chab Khaled & Nelly, including hosting the first international rap concert in KSA featuring artist Nelly.Leveraging my extensive experience in event management, I was able to help KAEC achieve significant milestones throughout my tenure.