Pacing Algorithms & Infrastructure team- Redesigning the pacing system to enhance stability, explainability, and predictability by collaborating with Engineering, Data Science, Client Services, and Support teams. We have already improved campaign on-target delivery & KPI performance by 10%.- Developing an A/B testing framework to enable fast & accurate feature testing, integrating with tools for experiment management and metrics readout.- Shaping the roadmap for budget and pacing management in TTD’s next-generation platform, Kokai, driving innovation in campaign budget optimization.

Facebook Search team:- Developed the strategy & vision to leverage ML signals based on users interaction with Facebook Search. This increased Facebook user sessions by > 0.1% due to improvements in user personalization across the Facebook App.- Pitched new p(intent) models to adjust Feed content based on the entities users’ interact with from Search.- Collaborated with FB Reels to calibrate content based on users’ interests deduced from Search activity.Facebook Groups team:- Led the planning & execution for improving Facebook's groups recommendation system. The work focused on enhancing the retrieval, ranking & targeting stacks and led to a 0.05% increase of Facebook Daily Active Users.- Coordinated the upgrade of the ranking stack to use a Multi-task Multi-label model to improve performance & leverage multiple tasks, such as p(join) & p(downstream) to rank candidates for maximum user engagement.- Facilitated the use of user behavior & information, such as current group inventory & group join intent, to target users in a calibrated manner.Facebook Infra team:- Delivered long range infrastructure capacity forecasts for Meta leadership by partnering with Finance, Data Science & Infra to secure budgets & influence data center capacity planning. Additionally, coordinated with capacity leads across Facebook App to develop plans for budget distribution between Facebook teams based on ROI to maximize the return on resource utilization.- Led Compute & Storage efficiency programs across the Facebook App to improve tooling & optimize usage.- Analyzed & optimized usage on indexing, caching & object-oriented database platforms as well as defined & enforced best practices. This reduced cost by 10% on some platforms, saving Meta 10s of millions of dollars.- Led complex launches with over 50 stakeholders from multiple orgs, such as engineering, data science, UXR, privacy, legal & integrity.

Led a team of 3 PMs that:- Built intelligent self-serve diagnostics leveraged by 40+ Azure products & 80,000 Monthly Active Users. This empowered customers to resolve issues without the need to reach out to the support team & reduced the monthly support cases by 25%.- Onboarded 20 Azure products (100% increase) to our diagnostics platform by evangelizing the power & simplicity of the platform in resolving customer issues in internal & external conferences, thorough documentation & working closely with partners to address their needs & feedback. - Conceptualized, designed & successfully launched a diagnostics API, revolutionizing the accessibility & scalability of our platform. With 20,000+ monthly requests, the API demonstrated its value to our users.

- Collaborated with design to deliver a project that modernized the UI of the diagnostics, focusing on using the latest UI/UX trends, accessibility standards & addition of new features based on users feedback. This reduced the # of clicks & time needed for users to find the solutions needed.- Designed an 'auto case classifier' that improved case classification and reduced misroutes by 20% which improved the customer support cycle.- Led a project that overhauled the infrastructure of the diagnostics platform. The platform was re-architected to strengthen security & governance and incorporate critical user feedback.- Analyzed support cases & customer usage & drove product improvements for Azure Compute. This improved customer satisfaction by 15%.

- Designed an NLP based chatbot to provide customers with relevant diagnostics, docs & mitigation steps for issues they are experiencing on Azure Compute. This chatbot replaced the manual mapping we had & improved the accuracy of the solutions presented by 80%.- Led the diagnostics & product improvements efforts for 8 Azure products by partnering with stakeholders in engineering, marketing, sales & customer support orgs to identify common & pressing customer pain points. This resulted in a 10% improvement in Customer Satisfaction. - Managed a 5 person vendor team & piloted chat support for Azure App Service customers. The pilot was successful & generally adopted by Azure teams due to 50% reduction in time to resolution & 10% improvement in customer satisfaction as compared to traditional phone/email support.

- Resolved high priority cases for Azure top 100 customers. These were mission critical with leadership visibility from Microsoft & customers. - Developed new troubleshooting guides & tools for support engineers that decreased time to solution by 5% & improved support cases handling. - Collaborated with Serviceability & Product teams to identify trends in support cases to spot & prioritize product fixes. Through this effort, we identified, prioritized & fixed 100s of issues that led to a 2 point improvement in customer satisfaction for Azure Compute customers.

- Supported premier Azure customers (such as Delta Airlines & BMW) in issues arising while using Azure App Services. This entailed analyzing server logs, network traces & code reviews to resolve their issues.- Designed on-premise to cloud migration solutions catered to specific customers' infrastructure & budget constraints.- Pitched to leadership team an application that enables employees to learn & practice their Azure knowledge in an interactive visual experience to improve their chances of passing Azure certification exams.

- Designed & developed a cafe discovery app that allowed users to discover nearby venues, manage reservations, request waiter & pay their bill. - Developed a management companion app for venues to manage customer relationships, tables & generate customer insights.- Integrated the app with 3rd party SDKs for seamless POS integration, online payment systems and Bluetooth Beacons for table management. Led the mobile development team to develop the iOS & Android apps.- Collaborated with the backend & design teams and worked closely with our clients in designing & developing the application.

- Pitched a new stock management software to Dinerware POS that enables customers to store items in the restaurants- Developed a plugin using C# on Dinerware POS to integrate the new stock management software- Researched NoSQL databases & Implemented RavenDB in the software

- Identified a need to promote sustainability, reduce carbon emissions & commuting costs & developed an app for university students to carpool. - Won 1st place in a mobile apps competition hosted by Sony.- Secured a contract agreement with the American University in Cairo (AUC) to launch the app for university students.- Developed a website & iOS app and integrated the system to work with AUC APIs for identity management & security.- Leveraged Google Maps API to develop a map view for ease of use & used Bootstrap framework to follow latest UI/UX trends. - Developed a prototype with the Commercial International Bank of Egypt to expand the app usage to bank employees across Egypt.

- Aided in development of the GUI, working side by side with an experienced designer- Influenced in updating the APIs to be more efficient and reliable- Completed task of communication with server/listing of data using JSON and Objective C

- Negotiated and finalized agreements with suppliers- Supervised packaging and distribution of “Packs”- Delegated tasks to five team members to ensure efficient processing of “Packs”

- Monitored the on-site progress of workers- Wrote, reviewed and submitted evaluation reports on workers’ progress- Documented on-site performance of engineers’ work

- Overhauled the local committee's website using HTML- Promoted methods to enhance and maintain sustainability across University of Bari's campus- Represented Egypt in conferences through various presentations