A Five-star hotel in Khartoum, part of Rotana Hotels & Resorts with a portfolio of over 100 properties in 26 cities.▪ Managed 185+ clients, including World Bank, IMF, and government sectors, fostering long-term relationships.▪ Developed and executed strategic business plans, driving revenue growth and expanding the client base, resulting in generating revenue of $4 million in 2022.▪ Conducted effective meetings with prospective clients, utilizing both virtual and in-person channels.▪ Utilized networking, cold calling, and social media to identify opportunities and negotiate mutually beneficial contracts.▪ Led Monthly SWAT Analysis, analysed Business Financial Model (BFM) reports, and conducted weekly market surveys to ensure a competitive edge while collecting and implementing customer feedback for continuous improvement.

Sudan News Agency - SUNA is an independent public media organization committed to providing accurate, balanced, objective,and diverse news services in Sudan and worldwide▪ Covered politics, economics, social issues, and public services.▪ Conducted over 33 interviews with ambassadors and political actors in Sudan in less than a year.▪ Edited, formatted, and published press and news content across state channels.▪ Conducted interviews with influential political, economic, and diplomatic figures.▪ Created compelling editorials, articles, and press reports.▪ Analysed and edited articles and press reports for accuracy.

One of the biggest companies in Sudan working in the agriculture field, exporting alfalfa and wheat to Saudi Arabia and the UAE.▪ Conducted international sales to clients in Saudi Arabia and the UAE.▪ Utilized various channels for lead generation.▪ Prepared comprehensive sales reports.▪ Negotiated contracts with prospective clients.▪ Represented the brand to local companies.

* Young Professional Team Leader ODI and World Bank Program in Sudan SEPTEMBER 2021* Working as an information supplier with an organization like the Overseas Development Institute (ODI), which specializes in international development and humanitarian issues.▪ Measured the degree of impact of World Bank policies on Macro Sudan Economic in the transitional government period.▪ Sent reports directly to the Odi Organization to know the impact of policies on macroeconomic growth rates such as exchange rate, gross domestic product, unemployment, poverty rates, growth rates and economic development.

ASSET ACCOUNTANTJANUARY 2017 TO AUGUST 2018Golden Arrow, founded in 1948, is a leading player in Sudan's automotive industry for over 70 years. It exclusively distributes three highly respected automotive brands, including Toyota.▪ Calculate depreciation of fixed assets.▪ Perform analyses related to fixed assets as requested.▪ Manage assets for over 28 sister companies.▪ Record fixed asset acquisitions and dispositions.▪ Represent the company during government audits