My role as CFO involves leading and directing all accounting and financial matters for the company. The focus is on ensuring compliance with IFRS, budgeting, and cash management, as well as overseeing the implementation of SAP, a key project that enhances the efficiency and accuracy of financial reporting and analysis.With over 20 years of senior financial experience in Saudi Arabia and Syria, a track record of delivering results and creating value for diverse businesses. A passion for problem-solving, knowledge transfer, and personnel development, along with strong communication skills, is evident. Holding an MBA in Financial Management from The Arab Academy for Management, Banking and Financial Sciences, and a B.A. in Accounting from Damascus University, certifications in reading financial statements, math fundamentals for capital markets, and statement of cash flows have been attained.Tasks & Responsibilities- Financial Management & ReportingCollaborate with stakeholders to establish financial targets, create budgets and monitor performance.Identify cost optimization opportunities & improve efficiency & resource allocation.Manage budget achievements, re-forecasts & variance analysis.Oversee accounting, financial planning, treasury, tax, and audit.Analyze business financial performance & support decision-making.Detect accounting errors & evaluate financial KPIs.Implement financial management mechanisms to minimize risk and ensure compliance.Lead internal & external audits.Develop financial policies to meet group requirements.Provide strategic financial guidance to senior management & the board.- Financial AccountingGuide the accounting department in creating reports & financial statements.Prepare financial statements & conduct GL reconciliation according to IFRS.Design accounting manuals & procedures for AR, AP, and GL.- Cash Management & Treasury:Monitor cash inflows & outflows for sufficient liquidity.Forecast cash flows, optimize working capital, and implement cash management practices.Maintain banking relationships & negotiate facility agreements.Manage all aspects of cash flow.Ensure compliance with financial regulations & reporting requirements.Review bank facility requirements and manage LC refinance.- CostingAnalyze cost & revenue drivers, set cost allocation rules, and develop spending and investing strategies.Conduct profitability analysis for products, promotions, and production lines.Manage revenue sharing & interconnectivity analysis.Analyze costs, pricing, variable contributions, and sales results.