• Formulate appropriate public relations plans and strategies.• Working to improve the institution’s mental image among the public through the use of electronic and traditional channels.•Participate in managing media relations and press requests.• Writing press releases, speeches and other publications.• Planning and supervising events, exhibitions and conferences.• Support and assistance in implementing promotional plans.• Proposing appropriate solutions in times of public relations crisis.• Facilitating and providing solutions to problems that meet the target audience.• Preparing and equipping public opinion analysis initiatives and conducting comprehensive survey studies.• Digital marketing strategies.