Sentimeter is a sophisticated Cx / NPS software with over 100 million experiences tracked which has helped companies like McDonald's, Bata,Total, Metro and many more1. Predict customer behaviour 2. Identify areas for product or service improvement 3. Attract & Retain customers to grow business 4. Data for targeted marketing campaigns.

This is a hands-on leadership and consulting role responsible to establish and implement the Strategic Business, Financial and Operational plans and reports to Group CEO

Responsible for development especially, in new channels & best value RE acquisitions / JV's, to help business grow to meet its profitable growth and sales/revenue targets in line with global strategy and tailoring to local execution. As board member of the Executive Team established by Company President in 2010 provided leadership in developing and deploying a new business strategy across all business functions including operations, sales, marketing, supply chain, HR and Equipment… Show more Responsible for development especially, in new channels & best value RE acquisitions / JV's, to help business grow to meet its profitable growth and sales/revenue targets in line with global strategy and tailoring to local execution. As board member of the Executive Team established by Company President in 2010 provided leadership in developing and deploying a new business strategy across all business functions including operations, sales, marketing, supply chain, HR and Equipment resulting in a double digit growth in sales and doubling the profit from preceding all years. Show less

Led in developing/ implementing/monitoring standards for Supply Chain/Suppliers/Retail Outlets /Distributors which comply with McDonald’s corporate global and local guidelines. Led in the development of new products by providing advice to our supply partners & within own organization ensuring they meet expectations and are developed /launched in a timely manner within budget. Aggressive localization projects brought down company dependency on Imports by 26% within two years… Show more Led in developing/ implementing/monitoring standards for Supply Chain/Suppliers/Retail Outlets /Distributors which comply with McDonald’s corporate global and local guidelines. Led in the development of new products by providing advice to our supply partners & within own organization ensuring they meet expectations and are developed /launched in a timely manner within budget. Aggressive localization projects brought down company dependency on Imports by 26% within two years resulting in huge savings for company reducing cost of doing business by over 9%. Show less

Successful formation and launch of an Agriculture business division within 12 months. This Business unit took care of supplies of Fresh Produce to all McDonald’s stores bringing significant reduction in their food cost and uninterrupted supplies. Business unit managed areas from farming, transportation, warehousing, processing, imports & sales. Held full P&L and new team development/ management responsibility for the business unit.

Selected & Appointed on a special assignment of two years, to establish a fully functional baking plant for McDonald’s outlets. As Project Head, did direct liaison with International Industry Consultants and all connected departments within and outside country for smooth project delivery. The facility set up earned regional recognition. Headed and guided set up of all company management disciplines along with complete responsibility of P&L. Project successfully transferred to newly… Show more Selected & Appointed on a special assignment of two years, to establish a fully functional baking plant for McDonald’s outlets. As Project Head, did direct liaison with International Industry Consultants and all connected departments within and outside country for smooth project delivery. The facility set up earned regional recognition. Headed and guided set up of all company management disciplines along with complete responsibility of P&L. Project successfully transferred to newly hired and developed plant team. Show less

Quality management of entire value chain process.Effectively managed the business relationship between McDonald’s and its suppliers to ensure compliance with all laid down business aspects. Monitored product evaluations & conducted QA audits to develop & implement market action plans in all areas from suppliers , DC & retail outlets.Spearheading Customer Complaint Handling & management of product quality crises and issues

Responsible to review retail outlet operational aspects in QSC analyzing trends and results to ensure they are compliant with McDonald’s corporate guidelines and local business requirements

Implemented the training program for all level of retail outlet employees coordinating with restaaurant training managers to focus on quality work and standard setting achieving desired QSCV & training targets. Improved OTT completion from 80% to 91% in just 12 months.Responsible to cordinate on Crew Development Program tailoring, material development and successfully launch across McDonald’s Pakistan market.

Member of Founding Operations Team which triumphantly launched 3 McDonald’s Restaurants in Lahore, Pakistan. Diverse Operational proficiency extending to Sales, McDonald’s retail production systems, Inventory Management, Customer Service, Information System and Human resource management