Khalid Boqari Email & Phone Number

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

Advising government entities to achieve their marketing and communications strategic objectives. Main client: General Authority for Statistics.Main responsibilities:- Developing full marketing and communication strategy & execution plan of the Saudi Census 2022 program targeting the entire population of KSA including Arabic & non-Arabic speakers.- Developing the Governance Framework of the communication portfolio.- Developing media crisis management guidelines.- Designing the customer journey of the Saudi Census 2022 Program.- Executing social media strategy and campaign end-end.- Monitoring and optimizing traffic campaign with tactical interventions on a daily basis to increase performance.- Supporting in conducting quantitative and qualitative research, partnership campaign, influencers selection and plan, public relation, and on-ground activation.- Overachieving targets and KPIs in terms of surveys filled electronically.

Riyadh, Saudi Arabia

I was nominated to fulfill this role in brand management within cheese category under the food business unit.Main responsibilities:- Managing the portfolio of square cheese portion end-end.- Monitoring sales performance and revenue.- Developing the short-term and long-term strategy for the square cheese portfolio.- Increasing the market share to reach an all-time high within the square cheese portion portfolio.- Developing yearly promotions calendar to boost sales performance.- Utilizing resources in a more efficient method which led to saving cost in packaging material.- Launching the new artwork design campaign for the full cheese portfolio.- Assisting the launch of Swiss cheese product in the Gulf region.- Developing point of sales materials in alignment with trade marketing department across KSA and Gulf region.

Riyadh, Saudi Arabia

Leveraged on internal mobility program to transfer to be part of a newly established department.Main responsibilities:- Developing the innovation strategy for all Almarai business units and ensuring full alignment with Almarai strategy.- Leading ideation sessions with international suppliers, flavor houses, and relevant entities.- Analyzing international F&B trends and it's feasibility in the Gulf region.- Estimating market size for untapped categories in the region.- Elevating business units approach by conducting consumer interviews to understand consumer needs.

Al Kharj, Riyadh, Saudi Arabia

After passing the criteria of Future Leaders Program successfully, I got promoted to pilot plant manager to manage bakery Innovation projects within the 7Days brand from ideation to execution.Main responsibilities:- Managing end-end supplier relations.- Managing production trials and ensuring compliance with SFDA regulations and Almarai standards. - Working closely with marketing division to ensure alignment with overall strategy and day-day operations.- Managing commercial production runs on new products in various locations.- Developing all required documents and guidelines to ensure smooth transition for commercial scale.- Leading the development of existing products to ensure higher quality, better costing and compliance with SDFA regulations.

Al Kharj, Riyadh, Saudi Arabia

Joined Almarai as a fresh graduate in Almarai Future Leaders Program as Senior Product Development Supervisor at Bakery Division. The role indicates to rotate in Marketing and Manufacturing.Main responsibilities:- Facilitating product development projects in alignment with related stakeholders.- Brainstorming ideas and innovating in products based on market research, consumer insights and benchmarking.- Running trial and error exercises to develop end-products.- Developing existing products to ensure higher quality, better costing and compliance with SDFA regulations.

Jeddah

Dhahran

Bachelor Of Applied Science (B.A.Sc.), Biotechnology

Bachelor'S Degree, Biotechnology