I founded Leanly, a full-service agency that specializes in branding, marketing, design, and development (coding) services that drive long-term success for local and global brands. My responsibilities include: - Branding: Conceptualizing brand identities and strategies, including but not limited to mission, vision, core values, value proposition and target audience determination, as well as logo and illustration design, typography and colour selection, and art direction.- Marketing:… Show more I founded Leanly, a full-service agency that specializes in branding, marketing, design, and development (coding) services that drive long-term success for local and global brands. My responsibilities include: - Branding: Conceptualizing brand identities and strategies, including but not limited to mission, vision, core values, value proposition and target audience determination, as well as logo and illustration design, typography and colour selection, and art direction.- Marketing: Developing, implementing, and monitoring multichannel marketing strategies to increase sales and brand awareness for our clients. These include Search (SEO), Community Building, and Out-of-Home initiatives, further reinforced by Search Engine Advertising, Remarketing, and Social Media advertising. Additionally, we provide effective management of advertising budgets and create content focused on maximising the Return on Ad Spend (ROAS).- Design: Combining UI Design, UX Design, and IxD Design to create intuitive and user-friendly products and services for our clients.- Development: Developing websites and e-commerce stores using React.js, Webflow, and Shopify, while managing cross-functional teams of designers and developers to ensure optimal execution and performance.- Project Management: Overseeing all aspects of projects from planning to execution, ensuring timely delivery, adherence to budgets and maintaining strong relationships with clients through effective communication. Show less

De Pizzabakkers is a fast casual restaurant franchise with 31 branches within the Netherlands. My responsibilities included:- Developing online marketing strategies, including SEA, Remarketing and SEO, achieving top 5 SERP rankings, improving revenue and visibility across all locations.- Managing Instagram and Facebook ad campaigns and content calendars, maintaining an engagement rate of 0.5%.- Content Creation: graphic design, art direction and product photography to create… Show more De Pizzabakkers is a fast casual restaurant franchise with 31 branches within the Netherlands. My responsibilities included:- Developing online marketing strategies, including SEA, Remarketing and SEO, achieving top 5 SERP rankings, improving revenue and visibility across all locations.- Managing Instagram and Facebook ad campaigns and content calendars, maintaining an engagement rate of 0.5%.- Content Creation: graphic design, art direction and product photography to create engaging marketing visuals.- Evaluating marketing metrics and compiling performance reports to improve marketing tactics, maintaining a ROAS (Return on Ad Spend) of around 550% and CAC (Customer Acquisition Cost) close to 1%. Show less

VIA, a fast-casual restaurant group with 9 branches in the Netherlands, was acquired by De Pizzabakkers Group in 2018. As Concept Manager, I assisted in the rebranding of VIA and managed the expansion that led to a successful acquisition. My key responsibilities included:- Collaborating with design agencies during the rebranding process on brand identity, interior design, and art directio- Assisting in the establishment of 3 new VIA locations in 3 different cities, thereby… Show more VIA, a fast-casual restaurant group with 9 branches in the Netherlands, was acquired by De Pizzabakkers Group in 2018. As Concept Manager, I assisted in the rebranding of VIA and managed the expansion that led to a successful acquisition. My key responsibilities included:- Collaborating with design agencies during the rebranding process on brand identity, interior design, and art directio- Assisting in the establishment of 3 new VIA locations in 3 different cities, thereby increasing the brand's footprint.- Developing and implementing a standard service model (SOPs), improving customer value.- Managing recruitment efforts to maintain a skilled workforce, hiring 10-15 employees. Show less

As Marketingmanager, I developed and oversaw the overall marketing strategy. My main responsibilities included:- Developing multichannel marketing strategies and strategically allocating the advertising budget across Search, social media, and Out-of-Home, to drive sales growth and enhance brand visibility.- Implementing and optimizing online marketing strategies, resulting in a 7% YoY increase in online sales through SEA, a 10% improvement in organic traffic (Google SERP ranking… Show more As Marketingmanager, I developed and oversaw the overall marketing strategy. My main responsibilities included:- Developing multichannel marketing strategies and strategically allocating the advertising budget across Search, social media, and Out-of-Home, to drive sales growth and enhance brand visibility.- Implementing and optimizing online marketing strategies, resulting in a 7% YoY increase in online sales through SEA, a 10% improvement in organic traffic (Google SERP ranking moved from 6 to 2) through SEO, and a 1% increase in conversion rates through remarketing, contributing to an 11% overall sales increase YoY.- Developing social media ad campaigns on Instagram and Facebook, leading to an 18% increase in followers and maintaining a 0.7% average engagement rate, while achieving a 4% conversion rate.- Producing marketing visuals through graphic design, art direction, and product photography.- Evaluating marketing metrics and compiled performance reports to guide and improve marketing tactics, maintaining a ROAS of around 525% and a CAC close to 1.5%. Show less

As Executive Bar Manager, I developed the bar concept for all The Lobby restaurants, which contributed significantly to a net margin increase of approx. 6% YoY. My key responsibilities included:- Developing recipes, curating signature beverage menus (beers, wine, cocktails), and collaborating with the culinary team on food pairings.- Implementing service standards (SOPs), promoting a positive work environment, and developing training programs for staff.- Overseeing inventory… Show more As Executive Bar Manager, I developed the bar concept for all The Lobby restaurants, which contributed significantly to a net margin increase of approx. 6% YoY. My key responsibilities included:- Developing recipes, curating signature beverage menus (beers, wine, cocktails), and collaborating with the culinary team on food pairings.- Implementing service standards (SOPs), promoting a positive work environment, and developing training programs for staff.- Overseeing inventory management and procurement to maintain premium ingredients and supplies.- Monitoring financial goals and performance metrics and refining the bar concept based on sales data and customer feedback. Show less

As Head Bartender/Mixologist at restaurant Bridges within 5-star Hotel Sofitel Legend the Grand Amsterdam, I had the privilege of being part of the team that won a Michelin star in 2013. My main tasks were:- Developing and maintaining cocktail menus with a mix of classic and original creations.- Controlling inventory and sourcing high-quality spirits, ingredients, and supplies.- Served as knowledgeable resource for cocktails, spirits and wine for staff and guests.- Actively… Show more As Head Bartender/Mixologist at restaurant Bridges within 5-star Hotel Sofitel Legend the Grand Amsterdam, I had the privilege of being part of the team that won a Michelin star in 2013. My main tasks were:- Developing and maintaining cocktail menus with a mix of classic and original creations.- Controlling inventory and sourcing high-quality spirits, ingredients, and supplies.- Served as knowledgeable resource for cocktails, spirits and wine for staff and guests.- Actively engaged in training and acquired expertise in mixology, spirits, wine, coffee and tea. Show less