Responsible for the Business development , Top Line and Bottom Line for Sharp Business Solution Division across Middle East and African markets.(UAE , GCC,KSA, Iran, Levant, Maghreb, Egypt, West , Central & South Africa, Pakistan) • Formulating the annual business plan and country strategy. • Directing business partners on local budget setting in alignment with Sharp strategy.• Ensure optimum balance of channel mix thereby increasing profitability• Monitor and ensure healthy inventories to avoid sales loss. • Control and reduce losses occurring from ageing inventory.• Continuously monitor and review supply chain operation to improve efficiency and reduce cost.

Head of Sales for for assigned territory of UAE, GCC and Iraq (Based in Dubai) - Senior commercial lead role responsible for achieving top line and bottom line revenue for assigned countries. Scope of responsibility involves extensive control of Sales, Marketing and Supply Chain. Key Responsibilities: Formulating the annual business plan and country strategy. Directing business partners on local budget setting in alignment with Casio strategyPower retailer handling - negotiating annual channel contracts Initiate and carry out channel expansion plans through stringent Point of Sales account mapping based on strategic studies and return on investment Demand creation strategies with key channel partnersPlan and supervise the “perfect launch” of new products to marketPrepare marketing plan and Gantt chart for new product launches Ensure smooth transitions of product line-up Coordinate with local distributors and ensure successful implementation of new product launchesDemand and Supply Chain ManagementManage and improve forecast accuracy Monitor and ensure healthy inventories to avoid sales loss Control and reduce losses occurring from ageing inventoryContinuously monitor and review supply chain operation to improve efficiency and reduce costPeople Management

• Business Development in UAE, North Africa, Pakistan.• Develop Import / Logistic Set up for proper and smooth supply Chain management.• Identifying and developing the Sales Channels (Dealers Channel, Modern Trade set up and brand stores).• Responsible to fix Sales Budget• Deliver operational leadership and assume full P&L responsibility for the company and achieves return on associated capital investments and delivers profitable growth.• Direct the day to day operational management of the business, applying as required a Identifying, developing and directing the implementation of business strategy. • Develop HR Policy with clear KPIs.

• Identifying, developing and directing the implementation of business strategy. • Cultivating the company reputation in the market & with customers & Dealers.• Responsible for the Profit & Loss responsibility for the business.• Liaising with officials of LG DUBAI Team.• Responsible for the companies health and safety and legislative adherence.• Keeping control of business expenditure, ensuring it's within agreed budgets.• Involved in planning & organizing the organisation's activities to achieve targets.• Developed a team of 200 people and providing training for team building in the business• Establishing the Retail / Whole sales Dealers network in Pak and also developing 7 offices cover the dealer 450 Dealers network• Maintaining cordial relationship with customers and ensuring service norms to achieve their satisfaction• Conceptualizing and implementing sales promotional activities as a part of brand building & market development effort• Working closely with the sales team to identify the key dealer channel network in the Pak.• Elevating the LG visibility by developing display corners in A-class dealers’ network.• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.• Establish quality service by establishing and enforcing organization standards

• Leading a team of 45 people and providing training for team building in the business• Establish relationship with customers and ensuring service norms to achieve their satisfaction• Establish the sales team to identify the dealer channel network in the cities of Algeria, Algiers, Oran, Setif, etc.• Establishing the Retail / Whole sales Dealers network in Algeria while developing 3 offices in Algiers, Oran, Setif to cover the dealer network• Elevating the SONY visibility by developing display corners in A-class dealers’ network.• Credit of developing 2 Branded Retails stores in Algiers city.

Increase the market share from 12% to 45% through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.• To research analyze and evaluate the competitive market environment• Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development• To research – analyze all marketing activities of our business (sales – product mix – customer profile –demographic etc.) – campaign and propose effective ideas on :o Product positioningo Chain Positioningo Merchandise Point of Purchasing (POP)/Point of Sale (POS)o Local Store Marketing (LSM) Programso Sales & Service training• Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget• Marketing plans should include – Advertising, Sales Promotion, Public Relations, Product Development, Pricing & Distribution• Keep effective control of budgets• Prepare complete presentation of any advertising/promotional campaign to Sony Middle east and Africa management.• Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly• Comply with Company’s policy and procedures• Maintain close liaison with all departments on activities and seek any advise if required

• Handled the sales operations of 2 States Territory and 8 National Accounts, while maintaining consistently high levels of sales performance and customer satisfaction• Responsible for developing pro Sony Shops and Display Corners• Managed and guided 15 members of sales team (approximately 20 accounts per) and motivated, inspired them by providing trainings to focus on maximizing the performance• Created & fostered healthy environment which facilitates high performance of team members and accomplishments of organisational goals

• Involved in the activities of generating profitable revenue in Lahore area• Accountable for reviewing dealer’s problems and providing solutions for the same by finding the root causes• Responsible for analysing the sales forecast against company plan & market size and presenting results to Senior Management for future decision-making

• Accountable for attending various trade shows• Coordinated with Marketing Department for parallel import, competitors arrivals and preparing the change in prices policies• Carried out various Products Launch Seminars for spreading the awareness among customers and dealers & salesmen about all new Sony Products• Organized market surveys before launching the New Sony Computers Products and Handy Cams in Punjab Market• Handled the promotional activities for Recording Media & Energy (RME), Computer Peripherals (CP) & Personal Video (PV) and generating business in Punjab Market as well in Corporate Sector• Responsible for making recommendations on product concept / development, features, pricing, promotion and advertising plans to increase the sales