Khalid Abbas Email & Phone Number

Gulf

Kuwait

Regional Middle East

2015-2017:Kraft-Heinz Country Manager - (KSA, Bahrain & Yemen)- Managing distributor & B2B relationships in KSA, Bahrain and Yemen - Leading a team of 85 Kraft Heinz employees in KSA, to drive P&L, commercial growth (Team includes: Central Sales Manager, East Sales Manager, Food Service Manager, Finance Manager, Business Analyst, 8 x Territory Supervisors, 72 x Merchandisers) -Aligning with key distributors on a 3 year strategic commercial plan, this structured plan includes… Show more 2015-2017:Kraft-Heinz Country Manager - (KSA, Bahrain & Yemen)- Managing distributor & B2B relationships in KSA, Bahrain and Yemen - Leading a team of 85 Kraft Heinz employees in KSA, to drive P&L, commercial growth (Team includes: Central Sales Manager, East Sales Manager, Food Service Manager, Finance Manager, Business Analyst, 8 x Territory Supervisors, 72 x Merchandisers) -Aligning with key distributors on a 3 year strategic commercial plan, this structured plan includes a 3 year financial road map and market share target per channel and key category-P&L review of all commercial activities and new category launches -Monthly review with each distributor, focusing on MTD IMS, MS & distribution review Vs. MS & distribution targets set, managing stock levels, YTG forecasting, new product distribution across all channels: (Modern Trade, Traditional Trade, Food Service, Pharmaceutical & other) -Quarterly commercial review meetings in Dubai Head Office-Based in Jeddah, KSA (Opened Kraft-Heinz KSA office in Jeddah Feb 2016)2013-2015:Regional BDM (Kuwait, Qatar, Lebanon, Jordan & Palestine)- Managing distributor & B2B relationships in Kuwait, Qatar, Jordan, Lebanon & Palestine- Managing region’s top distributors in the markets above with BTL & Trade Budgets. - Responsible for monthly shipments, customer service and direct point of contact with all key distributors- Monthly review with each regional distributor, focusing on MTD IMS, MS & distribution review Vs. MS & distribution targets set, managing stock levels, YTG forecasting, new product distribution across all channels: (Modern Trade, Traditional Trade, Food Service, COOPS, Establishments, Pharmaceutical & other) - Working closely with each distributors and Dubai based Kraft-Heinz brand managers to continuously develop existing categories and product lines-Quarterly commercial review meetings in Head Office in Dubai-Based in Kuwait (Largest Market) Show less

Kuwait

- Achievement of Nestle Confectionery AOP category sales volumes by channel-Analyzing and reviewing retail sales audit and market share with Brand Managers -Monitoring Channel performance against plan, and in co-ordination with channel managers, initiate recommend corrective measures as required to achieve Category Commercial Plan.-Ensure market share leadership through annual commercial plans for each brand-Continuously optimize brand strategies.-Effective implementation of… Show more - Achievement of Nestle Confectionery AOP category sales volumes by channel-Analyzing and reviewing retail sales audit and market share with Brand Managers -Monitoring Channel performance against plan, and in co-ordination with channel managers, initiate recommend corrective measures as required to achieve Category Commercial Plan.-Ensure market share leadership through annual commercial plans for each brand-Continuously optimize brand strategies.-Effective implementation of new brand launches and other marketing activities. -Ensure core distribution and POP objectives and ensure excellence in execution.-Provide recommendation on the engineering of product portfolio to optimize operations.-Ensure trade spend investment are optimized and maintained within or below plan and to ensure usage of promotional evaluation tools to optimize investment.-Ensure achievement of category demand planning accuracy targets.-Monitoring and providing information on category competition and customers-Identify and recommend the Channel Sales Team implementation of category objectives Show less

Kuwait

-Managed Mars Inc sales across Kuwait Key Accounts, COOPS, Branches & GT-Lead a team 100+ employees, including supervisors & sales executives (Retail & Van) who had different responsibilities across different Mars Inc categories and product lines.-Develop road map and set strategic annual plan for each category and sub-category products in-line with client’s history sales data, annual plan for each client was followed up by monthly and quarterly meetings to ensure performance alignment… Show more -Managed Mars Inc sales across Kuwait Key Accounts, COOPS, Branches & GT-Lead a team 100+ employees, including supervisors & sales executives (Retail & Van) who had different responsibilities across different Mars Inc categories and product lines.-Develop road map and set strategic annual plan for each category and sub-category products in-line with client’s history sales data, annual plan for each client was followed up by monthly and quarterly meetings to ensure performance alignment with annual objectives.-Negotiate and agree on business development agreements with key clients.-Provide field and off-field coaching and training to sales staff in order to ensure high level of customer service deliverable, to ensure targets and objectives are met to the satisfaction of the client.-Key participant for regular Mars head office meetings to review market share, market performance, initiatives and product innovations.-Engaged in recruitment and staff development plan. Show less

Master Of Commerce

Master Of Business Administration (Mba)

Bachelor Of Business Administration (B.B.A.)