Directing the creative functionalities of concept development, collaborating with team members, creating a work environment, meeting work expectations, and discussing team goals and achievementsEnsuring the effective maintenance of creative functionalities, developing the creative products as per the market standards, maintaining the quality of creative work projects, and operating the designing firm in a profitable manner.Providing strategic solutions to the company and clients considering their market stakes involved in creating a brand reputation for their organisation.Accommodating the client's needs and requirements as per the marketing goals and strategies, creating unique brand promotion concepts in accordance with the client's promotional scheme, prioritising the creative work as per the client's demands, and translating the client's profile into a creative visual experience.Keeping track of the latest advancements in the technologies used in creative direction and understanding the progress in marketing technologies like digital marketing technology.Collaborating with working partners for strategising the progress of creative functionalities, making relevant changes for competing with market standards, focusing on threats from the competitors, and developing the strategic plans for combating the threats.Directing activities for professional development of organisational team members, conducting creative workshops for staff members, implementing corrective strategies in promotional activities, and recommending promotion of team members based on their productivity.Taking important decisions that ensure the organisational profitability without compromising the creative quality of the project, directing constant improvement in creative quality, and enhancing the designing capability for accomplishing the task.

UBRAND is about helping brands find uniqueness in themselves through effective brand strategies and artistic branding and creative campaigns. The company´s main clients involve Thiqah, MOF, MCI, MoMRA, Kacst, Gaca, Moi, Saso, Misk, MOH, Mada, Neom, Pif, Mep, Sagia, CGC, Alfaco, Maaden etc.Other functions include working alongside management team to establish the long-term strategic planning process of the company, prepare budgets and forecasts and develop the company's culture and overall company vision.Key initiatives:➜Successfully launched 50+ 360 campaigns involving new services and promotions.➜Delivered new concepts and creative ideas for advertising campaigns that exceeded clients' expectations.➜Envisioned new angles of creative advertising to form the Saudi Marketing style that fits the local culture.For more details visit ✎ www.ubrand.sa

Championed the digital agenda while implementing new conceptual advertising campaigns for clients and suggesting ideas for potential awards. The scope of this position had a focus on managing a variety of design & branding projects such as logo and identity, collaterals, and below the line media. Created a detailed storyboard for TVC or online media campaigns.Key initiatives:➜Proactively integrated innovative tools in advertising campaigns and social media (Facebook, Youtube, Twitter).➜Delivered quality solutions on a tight schedule and budget for multiple projects.➜Led a team of copywriters, directing artists and photographers to work collaboratively in agreeing with the look and feel of campaigns.➜Ensured the quality of the visual detail of the artworks through the entire process from concepts to finalization.

Accountable for the overall visual aspects of the advertising and media campaigns while coordinating the work of the design team. Directed the interactive design artwork while contributing with new ideas to the overall brief. Worked with a wide range of media, including photography and computer-aided design.Interpreting the client's business needs and developing a concept to suit their purpose. Thinking creatively to produce new ideas and concepts.Keeping abreast of emerging technologies in new media, particularly design programs such as InDesign, Illustrator, Photoshop, After Effect, Final cut, and Keynote. Key initiatives:➜Successfully redefined a complex design brief within the constraints of cost and time.➜Presented new, out-of-the-box ideas and concepts to clients or account managers.➜Proofread any deliverable to guarantee accurate and high-quality work.➜Implemented an initial planning process with the client and the account manager to discuss the scope of each new project.