Khalid Anwer Email and Phone Number
Crafted engaging content discovery experiences at Zee5 to connect viewers with the stories they love. Prior to ZEE, I honed my marketing and analytical skills at AB InBev and Deloitte, working in projects that boosted trial rates by 27% and streamlined team structures. I'm passionate about social impact and was a Fellow Yatri at Jagriti Yatra, exploring India's entrepreneurial spirit.Highlights:Zee5: Streamlining Browse features to enhance user engagement and content discovery.AB InBev: Developed E-Commerce marketing strategies for Budweiser Beats Energy Drink, improving key performance indicators and trial rates.Deloitte India: Provided business analysis and project management expertise across diverse industries.Jagriti Yatra: Embraced entrepreneurship and social development through a transformative 15-day journey across India.I'm eager to connect with fellow product and marketing enthusiasts and anyone passionate about creating impactful experiences.
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Product Manager - Growth & Digital StrategyNoon Jun 2024 - PresentGurugram, Haryana, India -
Associate Product ManagerZee - Technology & Innovation Jun 2023 - Apr 2024Bengaluru, Karnataka, India- Worked towards making content discovery a smooth experience for 1Cr+ DAU of Zee5.- Drove features that improved User to viewer ratio by 9% and video views per viewer by 11%.- Improved recomender system logic for "Continue watching" by 10% by streamlining binge watching behaviour.- Built a product roadmap to drive connected TV viewership by introducing a language selection widget and extending content recommendations on video consumption page, resulting in 7% increase in viewership.- Enhanced content discovery using Content diversification model to reduce Echo Chamber viewing. Validated model efficacy using A/B testing, saw 5% improvement in rail CTR over manually curated rail. -
Marketing InternAb Inbev Apr 2022 - May 2022Bengaluru, Karnataka, IndiaSummer Intern with AB InBev's Non-Alcoholic Beverages function. Responsible for E-Commerce/QuickCommerce marketing and Benchmarking of Budweiser Beats Energy Drink. - Developed channel prioritization matrix for B2B, B2C, & Quick Commerce, implemented brand store - Analyzed E2E customer journey, recommended solutions for 5 vital KPIs- Conducted A/B testing for UI mockups, devised GTM strategy & metrics, improved trial rate by 27%- Collaborated with 5 functions, designed ideal E-Com team structure, created promotion strategy -
Yatri/FellowJagriti Yatra Dec 2020 - Jan 2021Jagriti Yatra is an initiative of Jagriti Sewa Sansthan, a non-governmental organization that promotes entrepreneurship/leadership. Jagriti Yatra means a journey of awakening, and as the name suggests it is a journey of social awakening. The Jagriti Yatra has the aim of exposing the Indian Youth to the concept of social entrepreneurship and social progress through enterprise-led development.Youngsters, between the age group of 20 and 27, from India and overseas can apply to go on the yatra. The journey is for 15 days in which, a distance of 8000 kilometers is covered.They visit 15 Role Models at 12 destination covering The Indian States of Maharashtra, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Odisha, Jharkhand, Uttar Pradesh, Delhi, Rajasthan and Gujarat in a train that transports only the yatris or travelers of the Jagriti Yatra. -
Property/Customer Relations ManagerZostel Apr 2019 - Mar 2020Leh Area, India -
Business AnalystDeloitte India Apr 2017 - Apr 2019
Khalid Anwer Education Details
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Marketing/Marketing Management, General -
Electronics And Communications Engineering
Frequently Asked Questions about Khalid Anwer
What company does Khalid Anwer work for?
Khalid Anwer works for Noon
What is Khalid Anwer's role at the current company?
Khalid Anwer's current role is Product @ Noon | Zee5 | IIM Bangalore '23 | AB InBev | Deloitte | Zostel.
What schools did Khalid Anwer attend?
Khalid Anwer attended Indian Institute Of Management Bangalore, Visvesvaraya Technological University.
Who are Khalid Anwer's colleagues?
Khalid Anwer's colleagues are Utente Utente, Mohammad Umer Faryad Ali, Neveen Elnagar, Amir Nabih, Arvind Nareda, Sanjeev Kumar Parashar, Bhuban Adhikari.
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Khalid Anwer
Gwalior -
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Syed Mohammad Khalid Anwer
Immediate Joiner Oracle Database Administrator, Rac, Dataguard, Goldengate, Exadata Dma, Postgresql, Aws & Azure Cloud DbaSouth Delhi -
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