In my role as the Record Executive / Creative Director for M-Town Records, I oversee the entire spectrum of audio-visual content, from pre-production through production and post-production phases. Collaborating closely with the label's A&R team, developing creative strategies tailored to the Middle East music market, ensuring both continuity and the highest standards of audio-visual content. Leading a team of talented young creatives, I guide the production of distinctive and authentic content. As a graduate of the High Cinema Institute with a degree in filmmaking, I bring comprehensive expertise to post-production, encompassing editing, coloring, VFX, and overall post-production workflow. This background enables me to navigate all facets of post-production seamlessly, contributing to the success of our audio-visual projects.

Founded my creative boutique, serving filmmakers & producers.

Started with a group of partners a new start-up, focused on high-tech mobility solutions inside the Egyptian big transportation market. Managed the creative strategy, and helped in the business strategy, as I was a part of the initial idea, which is based on building a social network of mobile transportation community.

Had a role in producing fully digital content, and worked closely with; writers, artists, content creators & the executive teams.