Digital Marketing Strategist | Data Insights Specialist | Reporting Expert
CurrentAt InnovaShift Technologies, I lead and execute diverse digital marketing initiatives, leveraging a robust blend of technical expertise and strategic acumen to enhance online visibility and drive measurable results. My key responsibilities include:Website Design & Development: Designed and developed responsive WordPress websites for industries like construction, eCommerce, and renewable energy, focusing on user experience, mobile optimization, and seamless navigation. Utilized Elementor… Show more At InnovaShift Technologies, I lead and execute diverse digital marketing initiatives, leveraging a robust blend of technical expertise and strategic acumen to enhance online visibility and drive measurable results. My key responsibilities include:Website Design & Development: Designed and developed responsive WordPress websites for industries like construction, eCommerce, and renewable energy, focusing on user experience, mobile optimization, and seamless navigation. Utilized Elementor Pro, Advanced Custom Fields (ACF), and custom post types for tailored solutions.SEO Management: Conducting on-page and off-page SEO activities using tools such as SEMrush, Ahrefs, and Moz for keyword research, clustering, optimization and competitor Analysis. Ensuring websites to meet ranking factors by refining meta tags, content structures, and performance metrics.Data Analysis & Campaign Optimization: Monitoring website and ad performance through Google Analytics, Search Console, and Facebook Pixel. Implementing data-driven strategies to improve campaign ROI and align with KPIs.Social Media Strategy: Creating and managing social media content calendars, designing static and video content with Canva for platforms like Facebook, LinkedIn, and YouTube, driving audience engagement and brand awarenessReport Writing & Collaboration: Delivering detailed progress reports and proposals, utilizing advanced reporting tools and collaborating across teams via Google Workspace to streamline workflows.Lead Generation & Copywriting: Crafting compelling ad copies and marketing materials to generate qualified leads and enhance brand positioning.This role has enabled me to combine my technical skills with creative strategies, driving success across multiple projects while fostering innovation and efficiency in digital marketing practices. Show less