Clients managed: (Audi, Automobili Lamborghini, Automobili Pininfarina, Bell, Bugatti, Continental, Opel, Pagani and Peugeot)Acted as primary client contact; continually fostered client-agencyrelationship to build rapport and cultivate relationships with clientsthrough sound counsel, creative problem solving, and idea generationDeveloped proposals/presentations/ strategies for key clientsincluding Audi, Automobili Lamborghini, Bell, Bugatti, Continental,, Opel, Pagani, and PeugeotDeveloped and supported plans to launch new car models in theregion including the Lamborghini Huracan STO, Tecnica and Sterrato, Audi RS3 and A8 and BugattiMistralLed projects in Saudi with the launch of the Pininfarina Battista inRiyadhManaged press fleet and processes around loaning, receiving andmanagement of cars given to media/influencersDrove successful media relations efforts on behalf of clientsthrough key message development, media training and pitchingcompelling stories to media and influencersAssisted with managing and financial tracking for clientprograms, including oversight of invoicing, activity reportdevelopment and reporting to client and agency teams

Clients managed: (Acer, ENOC, Mercedes-Benz, Michelin, Tajawal and Under Armor)Acted as primary client contact for Mercedes-Benz; continuallyfostered client-agency relationship to build rapport and cultivaterelationships with clients through sound counsel, creative problemsolving, and idea generationDeveloped a deep understanding of different sectors includingautomotive and tech in the regionUnderstood clients’ business and competitive environments;applied this information in preparing and presenting strategicallyfocused programs and recommendationsPlayed key role in account activities including media trips, earnedmedia strategy, messaging development, influencer engagement,media relations, social media strategies, program development andimplementation, etcDeveloped an understanding of various research methods as well asmeasurement/ analytics methodologies to demonstrate thebusiness value of programs

Clients managed: (Autodesk, AW Rostamani, Dubai Font, Duracell, IMAX, Intel andTwitter)Researched, wrote, edited and presented high-level materials,including speeches, calendars and by-linesDeveloped communications plans, Q&A’s, press materials and socialcontent relating to all clientsAnalyzed and reported on client program metrics and onlineconversationsMonitored and consolidated media coverage clippings for clientportfolioManaged media lists and handled media inquiriesSupported the organization of media events and press conferencesSupported on English content and copywriting for websites, bylinesand campaigns

Handled social mediaHandled updating of websiteParticipated in the preparations for the UN70 event commemorating the UN’s 70th anniversaryAssisted Media Director with administrative tasks; including organizing meetings, taking minutes, replying to emails, and sending out invitations to VIP, ministers, media, and academicsConducted daily research on news updates that were of interest to Lebanon, the MENA region, and universities across Lebanon

Co-supervision of select 2GEM clients On the ground implementation of projects for various companiesContribution to 2GEM social media through devising strategies and tailoring content Liaising with other partner companies Active member in global Converse Lebanon activation, working alongside PR & Event Management Firm

Took part in intensive training on the Philosophy of Human RightsHandled the organization’s social mediaContributed to the international blogLed two projects throughout the internship which included budgeting, planning, and implementation.