Media Planner
Current● Accounts for +$7M of brand budget tracking for phasing, accruing, and actualization stages via ad hoc client/vendor e-mail communication, Insertion and Purchase Orders, Lumina, Media Buy Authorizations, and MediaOceanOX.● Synthesizes target audience data into Market Access insights, contributing +28% average ROI for clients. Reports of deliverables, competitor trends, and Share-Of-Voice measures in +10 clients has engendered contract extension.● Schedules calendars and meetings, working cross-functionally across Creative, Programmatic, Paid Search and Social channels as they pertain to brand and client solutions.